Strategic Pete · Agency
One agency. Two ways in.
Strategic Pete is a marketing agency. Which half of it you need depends on who buys from you — another business, or a person.
Pick the one below that sounds like your company. If neither does, book the call and we’ll tell you straight whether we can help. Half the calls we take end with us saying no.
You sell to other businesses
Long sales cycles, several people in the room, and a CFO who wants pipeline explained in revenue rather than impressions.
Strategy, demand generation and video come out of one team, so the story your buyers meet in a campaign is the story they meet on a sales call.
- Healthcare, senior living and the software that serves them
- B2B SaaS past product-market fit, stalled at the top of the funnel
- Nonprofits and associations selling one idea to three audiences
- Manufacturing and industrial, with a distributor in the middle
A long-term care SaaS company took its lead volume up 100× in twelve months on this side of the agency.
You sell to consumers
Home services, attractions and destinations, funeral homes, schools — where the buyer at the end is a person rather than a committee, but the person hiring us is the operator.
Same team, different qualifying questions.
- Home services and contractors, where the sale is trust
- Attractions and destinations worth a family’s drive
- Senior living, sold to the daughter rather than the resident
- Funeral homes and schools, chosen long before they’re needed
Koehn Paintings put a 33% revenue increase on its residential division and lifted call volume 400%. Tanganyika Wildlife Park went from press release to national news in 48 hours.
Whichever route you take
Three things are true either way
The verticals differ, the qualifying questions differ, the channels differ. These do not.
One team, not three
Strategy, demand generation and the film come out of the same room. Most agencies build the campaign and the story with different people, and the buyer meets two arguments.
One constraint, not a rebuild
We find the single thing blocking revenue and fix that. No new platforms. No six-month replatform. If the fix is small, we say so and charge for a small fix.
One number, reported monthly
We agree what the work is accountable for before anything gets built, and you hear it every month — including the months where a channel did not pay for itself.
Proof from both halves
Three published case studies — one from each route, and one that explains how the other two happen.
100×
Lead volume, 12 months
Long-term care SaaS
A demand-generation rebuild for a company selling software into senior living — the B2B route, start to finish.
400%
Call volume lift
Koehn Paintings
A residential painting contractor, marketed to homeowners — alongside a 33% revenue increase in the division we worked on.
Route twoRead the Koehn Paintings case study
500K
Listeners reached, 6 months
42 podcast bookings
Earned attention with no ad spend behind it. This is the engine under both routes: find the true story, then put it where the audience already is.
Both routesRead the podcast bookings case study