At a glance
The challenge
Leads came in, but many were poor fits and nobody could say which marketing was working.
What we did
An audit-led plan: SEO, Facebook and Google Ads, a website revamp, Go High Level integration and clear reporting.
The result
Calls tripled or quadrupled, residential revenue grew by a third, and the leads converted into long-term customers.
"Our partnership with Strategic Pete has transformed how we operate and connect with our customers. Their expertise in digital marketing and personalized approach have significantly boosted our visibility and business performance. From tripling our call volume to enhancing our brand's professional image, Strategic Pete has truly become an integral part of our growth journey."
Introduction
Koehn Painting Company, a family-owned business, has built a strong reputation for its commitment to quality and community. Operating as a commercial and residential painting company, Koehn Painting had traditionally relied on word-of-mouth referrals and local recognition to attract customers. However, as the business grew, so did the need for a more organized and strategic approach to marketing.
Leroy Koehn, CEO of Koehn Painting Company, recalls the early days of their collaboration with Strategic Pete:
"My first introduction to Strategic Pete and Peter was very positive. He shadowed me during an estimate, and we discussed our core values and customer service approaches. It was clear from the beginning that Peter understood the importance of personal relationships and follow-through."
In search of professional marketing expertise, Robin Montana, Finance Manager at Koehn Painting, discovered Strategic Pete through an EOS integrator roundtable. Impressed by the recommendation, the team decided to engage with Strategic Pete to address their marketing challenges.
"When we started to reach out to Strategic Pete, we felt like we had a lot of different things spinning in all different areas and didn't have a clear focus and goals in mind."
The first meeting with Strategic Pete left a lasting impression on Laura Waterson, General Manager of Koehn Painting.
"What I remember from our first meeting with Strategic Pete was just how well organized they were. Peter touched on all the most important parts that I was looking for, and he gave me a really clear plan of how we would move forward."
This case study explores the transformative journey of Koehn Painting Company as they partnered with Strategic Pete to enhance their digital marketing efforts, streamline operations, and achieve substantial growth.
Initial Challenges
Koehn Painting faced several challenges as they sought to expand and modernize their operations:
- Unstructured Marketing Efforts: Koehn Painting had a long history of generating leads through word-of-mouth and local recognition. However, as the business grew, their marketing efforts became increasingly complex, making it harder to organize.
- Need for Clearer Digital Marketing Focus and Goals: The company recognized the need for a more structured approach to their marketing strategy. They wanted to identify their target market more accurately and generate quality leads that would convert into long-term customers.
“Understanding exactly where everything is coming from, having data and metrics to support what is working and what’s not, and generating quality leads within our target market was essential.”
- Robin Montana
- Better Lead Generation and Targeting: While Koehn Painting had always enjoyed a steady stream of leads, they realized that many of these leads were not well-targeted. They needed a way to attract the right customers who would benefit most from their services. As Leroy Koehn, CEO, mentioned,
“It’s about personal relationships and putting the customer first. We needed a strategy that would help us maintain these values while reaching a broader audience.”
Recognizing the limitations of their in-house marketing knowledge, the Koehn Painting team decided to seek out professional expertise. They needed a partner who could help them streamline their marketing efforts, improve lead generation, and provide actionable insights based on data and metrics. This search led them to Strategic Pete, a digital marketing and consulting agency known for its strategic planning and execution.
The decision to engage with Strategic Pete marked the beginning of a transformative journey for Koehn Painting Company. With a clear focus on enhancing their online presence and achieving their marketing goals, Koehn Painting was ready to take their business to the next level.
Engagement with Strategic Pete
The engagement between Koehn Painting Company and Strategic Pete began with high expectations and immediate positive impressions. The initial meetings set the tone for a productive partnership aimed at addressing Koehn Painting’s marketing challenges and achieving substantial growth.
Discovery and Initial Impressions
Leroy Koehn, CEO of Koehn Painting Company, vividly recalls his first interaction with Strategic Pete’s CEO, Peter.
“My first introduction to Strategic Pete and Peter was very positive. He shadowed me during an estimate on a homeowner in Peabody, Kansas. We discussed our core values, the importance of customer service, and how crucial it is to follow through from beginning to end.”
This hands-on approach and the emphasis on understanding Koehn Painting’s business philosophy impressed Leroy and set a solid foundation for their collaboration.
Robin Montana, Finance Manager, discovered Strategic Pete through an EOS integrator roundtable. She recalls,
“We started EOS about three years ago, and during one of the roundtables, another integrator highly recommended Strategic Pete. From the beginning, it was so streamlined, professional, and just an easy process.”
Initial Meetings and Planning
The first meeting with Strategic Pete was a game-changer for Koehn Painting. Peter Murphy Lewis, Fractional CMO and Founder of Strategic Pete, came prepared with an audit and a structured plan. He identified key areas that needed attention, including SEO, organizing Google My Business, and optimizing the website funnel. Laura recalls,
“He had everything just an easy-to-follow structure where it made sense. It just seemed like an easy fit and an easy path to follow.”
Setting Clear Goals
One of the primary objectives of engaging with Strategic Pete was to bring clarity and focus to Koehn Painting’s marketing efforts. As stated by Robin,
“We had a lot of different things spinning in all different areas and didn’t have a clear focus and goals in mind. Strategic Pete helped us identify our target market, generate quality leads, and understand where our efforts made the most impact.”
Implementation of Strategies
Strategic Pete’s approach was not just about providing recommendations but also about integrating seamlessly with Koehn Painting’s existing systems. They used tools like Slack for communication and Go High Level for project management, ensuring that the transition was smooth and effective.
The collaborative and respectful communication style of Strategic Pete played a crucial role in the partnership’s success. Laura shares,
“The communication is probably one of the things that set them apart. They are very willing to listen to our ideas, take the vision of what we’re trying to do, and then break it into concrete, manageable steps.”
Strategy and Implementation
Strategic Pete approached the engagement with Koehn Painting Company with a comprehensive and tailored strategy aimed at addressing their specific needs and goals. The implementation of this strategy involved multiple facets of digital marketing, each carefully planned and executed to ensure maximum impact.
Digital Marketing and SEO Strategies
One of the first steps was to enhance Koehn Painting’s online visibility through search engine optimization (SEO). This involved optimizing the company’s website for relevant keywords, improving site structure, and ensuring that the content was engaging and informative. Robin Montana, Finance Manager, highlighted the impact of these efforts:
“SEO and content marketing have had the most impact. It allowed us to hone in on what we’re good at and need to work on.”
Social Media and PPC Campaigns
Strategic Pete implemented targeted social media campaigns on platforms like Facebook and Instagram to reach potential customers and increase engagement. They also managed pay-per-click (PPC) campaigns on Google Ads to drive targeted traffic to Koehn Painting’s website. Laura Waterson, General Manager, noted the success of these efforts:
“The social media and Google Ads campaigns have driven targeted traffic and conversions, significantly increasing our visibility and lead generation.”
Website Revamp and Content Marketing
A critical component of the strategy was revamping Koehn Painting’s website to make it more user-friendly and aligned with the company’s brand. This included updating the site design, improving navigation, and adding new features such as blogs, photos, and testimonials.
Integration of Tools and Platforms
Strategic Pete ensured that Koehn Painting’s existing tools and platforms were effectively integrated to streamline operations. They utilized Go High Level for project management and automation, aligning it with Koehn Painting’s current systems to ensure a seamless workflow.
Regular Feedback and Communication
A key aspect of Strategic Pete’s approach was maintaining open and regular communication with Koehn Painting. They used Slack for quick and efficient communication and conducted Zoom calls every couple of weeks to touch base. Laura appreciated this aspect, stating,
“The communication has been a really positive aspect of our relationship. They are very organized and provide screen recording videos for bigger projects, which we can refer to later.”
Campaign Performance Monitoring and Optimization
Strategic Pete closely monitored the performance of all campaigns and provided detailed reports with actionable insights. This allowed Koehn Painting to make informed decisions and continually optimize their marketing efforts. As Robin noted,
“The campaigns that have worked really well are the Facebook and social media, as well as getting our Google My Business lined up and synced all together.”
Case Studies and Customer Feedback
To build trust and credibility, Strategic Pete helped Koehn Painting create case studies and collect customer feedback. These case studies showcased successful projects and highlighted positive customer experiences. Laura mentioned,
“The case studies have been a really neat thing to see come to fruition. It’s impactful to have the customer give us recommendations on video or in person.”
Results and Impact
The collaboration between Koehn Painting Company and Strategic Pete yielded substantial results, significantly impacting various facets of the business. The strategic implementation of digital marketing initiatives not only enhanced Koehn Painting’s online presence but also translated into measurable growth and improved operational efficiency.
1. Financial Performance
Return on Investment (ROI): Leroy Koehn, CEO, highlighted the positive financial impact of the partnership:
“Working with Strategic Pete has definitely been a positive for the ROI. Our call volume has tripled, maybe quadrupled. It has gotten to the point where we’ve had to bring in extra salespeople now. It has definitely paid off.”
Revenue Growth: The residential division of Koehn Painting experienced a notable increase in revenue. Laura Waterson, General Manager, shared,
“Our residential division has increased by a third of the revenue that we had for the year before. This is good proof that we’re getting to the right target market and getting more leads.”
2. Lead Generation and Targeting
Increased Call Volume: The strategic efforts led to a significant boost in call volume, which tripled or even quadrupled. This surge in inquiries necessitated the hiring of additional sales staff to manage the increased demand.
Improved Lead Quality: The focus on targeted marketing and SEO efforts resulted in higher-quality leads. Leroy noted,
“We have seen the fruition of this investment. The leads are from the right target market, and they are converting into long-term customers.”
3. Organizational Benefits
Enhanced Internal Organization: Strategic Pete’s integration of tools and platforms streamlined Koehn Painting’s operations, making the business more efficient. Robin Montana commented,
“Utilizing Strategic Pete has allowed us to hone in on what we’re good at and what we need to work on. The integration with our existing systems has been seamless.”
Effective Communication: The collaborative approach and regular communication ensured that Koehn Painting was always informed and involved in the process. Laura appreciated the organized communication, stating,
“The communication is probably one of the things that set them apart. They are very willing to listen to our ideas and take the vision of what we’re trying to do and then break it into concrete, manageable steps.”
4. Marketing and Branding
Website Revamp: The comprehensive redesign of Koehn Painting’s website played a crucial role in improving their online presence. Customers frequently complimented the updated site, which was more user-friendly and aligned with the company’s brand. Robin emphasized,
“The revamp of the website was a necessary first step. We continually hear from customers how impressed they are with our website.”
Effective Campaigns: The social media and PPC campaigns drove targeted traffic to the website, resulting in increased engagement and conversions.
Case Studies and Testimonials: The creation of case studies and the collection of customer feedback helped build trust and credibility. Laura mentioned,
Conclusion
The partnership between Koehn Painting Company and Strategic Pete stands as a testament to the transformative power of strategic digital marketing. Through a comprehensive approach that combined SEO, social media campaigns, website optimization, and effective communication, Strategic Pete successfully addressed the initial challenges faced by Koehn Painting and propelled the business toward substantial growth and enhanced efficiency.
Koehn Painting Company experienced remarkable improvements in several key areas:
- Financial Growth: The return on investment was significant, with a tripling or quadrupling of call volume and a one-third increase in residential division revenue. The enhanced financial performance underscored the effectiveness of Strategic Pete’s strategies.
- Quality Lead Generation: The targeted marketing efforts led to a substantial increase in high-quality leads, ensuring that the business attracted and converted the right customers.
- Organizational Efficiency: Integration of advanced tools and platforms streamlined operations, improved internal organization, and facilitated seamless communication.
- Enhanced Online Presence: The revamp of Koehn Painting’s website, along with effective SEO and content marketing strategies, significantly boosted the company’s online visibility and brand image.
- Customer Engagement: The creation of compelling case studies and the collection of customer testimonials helped build trust and credibility, further solidifying Koehn Painting’s reputation in the market.
The successful implementation of Strategic Pete’s tailored strategies has positioned Koehn Painting Company for sustained growth and continued success. The improvements in financial performance, lead generation, and organizational efficiency provide a strong foundation for future expansion. The enhanced online presence and customer engagement efforts ensure that Koehn Painting remains a trusted and reputable name in the painting industry.
Transform your business as Koehn Painting Company did with Strategic Pete’s expert digital marketing strategies, achieving a 400% increase in call volume and a 33% rise in revenue. Contact us today to discover how we can drive remarkable growth for your business!
