Strategic Pete · Consumer-facing marketing
B2C Marketing Agency
for Home Services, Attractions & Senior Living
Most agencies on this page can buy you impressions. We make consumers feel something about your business — and we can show it working at national scale: one story we placed took a Kansas wildlife park from press release to national news in 48 hours, with 1.9M+ views on USA TODAY’s TikTok alone.
If your customers are people — homeowners, families, visitors — and the marketing decision is yours, this is your page.
Book a qualification call (not a pitch)Sell to other businesses? You want our B2B page
We find the single constraint blocking revenue & fix it.
No new platforms. No six-month rebuild. The offer is the same on both sides of this agency, because it is how we work — what changes on the consumer side is where the constraint usually hides: between the moment someone hears about you and the moment they call.
What we run
Everything below is in-house, and nothing below is sold separately from the number it is supposed to move.
B2C marketing strategy that survives contact with a real customer
Most strategy documents for consumer-facing businesses are B2B decks with the logos swapped: personas, funnels, a channel matrix nobody will ever open again. A homeowner choosing a painter does not move through a funnel. She asks two neighbours, reads eleven reviews, watches whatever shows up when she searches, and calls one company — usually the one that felt least like a gamble. Strategy for that buyer is about being the obvious, safe, human choice at the moment she looks. Ours produces three things you can hold:
The constraint diagnosis
One page naming the single thing blocking revenue — not a SWOT, not an audit deck. For one contractor that was call handling, not lead flow; the phone rang and nobody logged where the calls came from. Fixing what is actually broken is cheaper than amplifying around it.
The story map
Which true story about your business makes a stranger care, who needs to hear it, and where they will believe it — earned media, social, streaming or a review page. This is the document the documentary work, the PR work and the paid work all execute against, so they stop pulling in different directions.
The 90-day number plan
One number — calls, enquiries or bookings — a baseline for it, and what we will do each fortnight to move it. It is the same plan the retainer commits you to, so you can read exactly what you are signing up for before you sign up for it.
How consumer demand actually gets made
A B2B buyer will sit through a sales call. A consumer will not. Homeowners, families and visitors decide on feel first and facts second — which reviews they believe, which company seems like the one their neighbour would use, which place looks worth the drive. So consumer marketing that starts with media buying is starting in the middle. Ours runs in five moves, in this order:
Find the story worth telling
Every business consumers choose has one — the crew that shows up when they said they would, the keeper who hand-raises the animal, the caregiver on the night shift. Most owners cannot see their own story because they live inside it; it reads as “just what we do”. We find it before we spend a dollar amplifying anything, because amplified nothing is still nothing.
Make it impossible to fake
Real people on camera, no actors, no scripts that sand down the truth. Consumers have seen ten thousand ads and can smell the eleventh; what they have not seen is the thing that is plainly, verifiably real. That is also why the work gets picked up: a press release about a pygmy hippo is content, but a story a national outlet wants to run is leverage.
Put it where consumers already are
Earned media, social distribution and streaming — not just your own feed, which mostly reaches people who already know you. The Tanganyika story ran on USA TODAY, Good Morning America, Mongabay and two state newscasts inside two days of the release going out. None of those placements was bought, which is precisely why they worked.
Capture the demand you created
Attention that cannot find your phone number is a compliment, not a result. Search, site and booking paths get fixed so the person who just felt something about your business can act on it in under a minute — and so the demand you earned this quarter is still findable next quarter, when the spike is over and people are searching for what you do.
Count the calls
Consumer work is measured in enquiries, calls and bookings — not impressions, and not reach, however good those look in a report. When Koehn Paintings ran this sequence, the result was not a reach figure; it was a 400% lift in call volume and a 33% revenue increase in the division we marketed. That is the kind of number this page means by “results”.
Who we work with
Consumer-facing businesses where the choice is considered — where a person compares, asks around and decides, rather than impulse-buys. One line of proof each, published where we have it, and a straight answer where we do not.
Home services & contractors
Painters, remodelers, trades — businesses where the buyer is a homeowner and the sale is trust. The work here is making you the company the neighbourhood already believes in before the estimate visit: reviews that get read, search terms that get found, and stories a customer would actually repeat.
For Koehn Paintings, a residential painting contractor, the engagement produced a 33% revenue increase in the residential division and a 400% lift in call volume — written up as a published case study.
More on marketing for home services is coming as its own page.
See home services marketing agency for the full practice, including contractors.
Attractions & destinations
Zoos, parks, museums, destinations — businesses that live or die on whether a family decides you are worth the drive. Attractions have the richest raw material in consumer marketing: real animals, real keepers, real moments. Most of it never leaves the property. Our job is getting it in front of the country. That work has its own page: marketing for museums, theme parks, zoos and aquariums.
For Tanganyika Wildlife Park, one story went from press release to national news in 48 hours, with 1.9M+ views on USA TODAY’s TikTok.
More on marketing for attractions is coming as its own page.
Senior living — the family’s side
The person choosing a community is almost never the person moving in — it is a daughter or son making the hardest consumer decision of their adult life, mostly on feel. What reassures them is not a brochure; it is seeing what a community is actually like inside.
That is what People Worth Caring About does: 28+ episodes on national Smart TV (Roku, Apple TV, Samsung, Fire) and 80,000+ views in six months for the Nebraska Health Care Association.
More on senior living marketing is coming as its own page.
See senior living marketing agency for operators and ownership groups.
Funeral homes
The most considered consumer choice there is, made at the worst possible time, by families who will remember exactly how it felt. Marketing here is about being findable and trustworthy long before the day anyone needs you.
No published case study yet, and we will not invent one. Ask us on the call what we have run here — we would rather tell you straight than publish a claim we cannot show you.
Schools
Enrolment is a family’s decision, and retention is a referral business — parents talk to parents. The marketing that works looks less like advertising and more like giving families reasons to keep saying yes, year after year.
Same straight answer as above: we publish results only where a client has agreed to be named. Ask us on the call.
What the work has produced
400%
Call-volume lift
Koehn Paintings, residential painting — alongside a 33% revenue increase in the residential division. Read the Koehn case study
48 hrs
Press release → national news
Tanganyika Wildlife Park’s pygmy hippo story — USA TODAY, Good Morning America, Mongabay, KWCH and KSN, with 1.9M+ views on USA TODAY’s TikTok. See the story
80,000+
Views in six months
People Worth Caring About, for the Nebraska Health Care Association — plus 32.1M reach on social media (social reach, not television viewership). Read the Nebraska case study
An agency, a freelancer, or your first marketing hire
If you run a consumer-facing business, the honest comparison is not between agencies — it is between hiring us, hiring a person, or doing it yourself between jobs. Most of our clients tried at least one of the other two first, so we know exactly where each one works and where it quietly stops working. Here is that comparison, played straight:
| This agency | A freelancer | Your first marketing hire | |
|---|---|---|---|
| What you get | Strategy, execution and the story work under one roof, accountable to one number | One skill, done well, inside the brief you write | One generalist who still has to buy everything else |
| What it costs you | A retainer — and a 90-day plan you have to actually commit to | Less — plus your time acting as the strategist | A salary, benefits, and six months of ramp |
| Where it breaks | If you need someone on-site every day, that is a hire, not us | When the constraint is not the skill you hired | When one person is asked to be a department |
Where we’re the right answer — and where we’re not
Qualification runs both ways. You are deciding whether to trust an agency; we are deciding whether we can honestly move your number. Half the value of the call below is finding out quickly if the answer is no — so here is the same test we will apply then, published now:
A good fit if
- Consumers choose you — they compare, read reviews and ask around before buying. Contractors, attractions, communities, schools: considered choices, all of them.
- The work is genuinely good, and the problem is that not enough people feel it yet.
- You will commit to a 90-day plan measured on one number — calls, enquiries or bookings.
- You want one accountable team, not a stack of vendors marking each other’s homework.
Not a fit if
- You are a consumer brand — ecommerce, DTC or retail. We have no published results there and will not learn on your budget.
- You want a vendor to manage local listings and review platforms and nothing else.
- You need leads this week. Earned attention compounds; it does not do emergencies.
- The story you want told is not one your customers would recognise as true.
What clients say about working with us
The first ninety days
The retainer asks you to commit to a 90-day plan, so here is what those ninety days actually contain. No mystery phases, no “strategy sprint” that produces a deck — a sequence you can hold us to, week by week:
Days 1–14
The constraint audit. Where do your enquiries actually come from — search, referrals, reviews, drive-past? Where do people fall off between hearing about you and calling you? We trace it end to end.
You get: the single-constraint diagnosis, and the one number the next 76 days are accountable to.
Days 15–45
Fix the constraint; start the story. The blocking fix ships first — however unglamorous. In parallel, we find the story your customers would tell about you and get it into production.
You get: the fix live, the story cut, and the distribution plan for it.
Days 46–90
Distribute and count. The story goes where your consumers already are — earned, social, streaming — and the capture paths catch what it creates.
You get: weekly reporting against the agreed number: calls, enquiries, bookings. Not impressions.
At day ninety you have three things: the constraint fixed, a story asset working for you in public, and a quarter of real data on the one number that matters. What happens next is a decision you make with that data in hand — not a renewal that auto-fires because nobody looked.
Straight answers before the call
What does a B2C marketing agency actually do?
It markets businesses whose customers are consumers. Note who the client is: if you run a painting company, your customers are homeowners but you are the one buying the marketing. That is who this page is for — the owner or operator of a consumer-facing business, not a consumer brand’s media team. The day-to-day is the sequence described above: find the story, make it real, distribute it, capture the demand, count the calls.
We sell to other businesses. Are we on the wrong page?
Yes — happily, we run that side too. Our B2B marketing agency page is yours; it is the same offer pointed at companies with long sales cycles.
What does it cost?
We will give you a number on the call, not a range on a page — because the number depends on which constraint we find, and quoting before diagnosing is how agencies end up selling you what they wanted to sell anyway. What we can tell you now: it is a retainer against a 90-day plan with one accountable number in it, and if the honest answer is that you should spend the money elsewhere first — a better website, a review problem, a hire — we will say that instead of quoting you.
Do you make ads or documentaries?
Both, in that order of importance reversed. Paid media puts your name in front of people; it cannot make them feel the work you do. The documentary and story work is what does that — and it is what makes the paid work cheaper, because people click things they already trust. If you only want ads run and nothing else touched, we are probably not your agency, and the call will establish that in about five minutes.
How fast will we see results?
The honest range: our fastest consumer result went from press release to national news in 48 hours — and that was earned, not typical, and we will never pitch it as repeatable on demand. Plan on a quarter to move a call-volume or booking number you can actually see in your own reports, which is exactly what the first ninety days are structured around. Anyone promising consumer results faster than that is either buying them expensively or measuring something that is not revenue.
Will you take us on if we’re not a fit?
No. The call below is a qualification call, not a pitch: we ask about your constraint, you ask about the work, and if we are not the right agency we say so and tell you what we would do instead. That promise is the whole reason the button says what it says.
Book a qualification call (not a pitch)
Fifteen minutes. You bring the constraint, we bring a straight answer — including “don’t hire us yet” when that is the truth.
More on marketing businesses consumers choose
These are the posts already ranking on the consumer-facing side — written for owners doing their own marketing, which may be exactly where you are right now. Each one links down to this page, and this page returns the favour.