Strategic Pete · Consumer-facing marketing
B2C Marketing Agency
for Home Services, Attractions & Senior Living
Most agencies on this page can buy you impressions. We make consumers feel something about your business — and we can show it working at national scale: one story we placed took a Kansas wildlife park from press release to national news in 48 hours, with 1.9M+ views on USA TODAY’s TikTok alone.
If your customers are people — homeowners, families, visitors — and the marketing decision is yours, this is your page.
Book a qualification call (not a pitch)Sell to other businesses? You want our B2B page
We find the single constraint blocking revenue & fix it.
No new platforms. No six-month rebuild. The offer is the same on both sides of this agency, because it is how we work — what changes on the consumer side is where the constraint usually hides: between the moment someone hears about you and the moment they call.
What we run
Everything below is in-house, and nothing below is sold separately from the number it is supposed to move.
B2C marketing strategy that survives contact with a real customer
Most strategy documents for consumer-facing businesses are B2B decks with the logos swapped: personas, funnels, a channel matrix nobody will ever open again. A homeowner choosing a painter does not move through a funnel. She asks two neighbours, reads eleven reviews, watches whatever shows up when she searches, and calls one company — usually the one that felt least like a gamble. Strategy for that buyer is about being the obvious, safe, human choice at the moment she looks. Ours produces three things you can hold:
The constraint diagnosis
One page naming the single thing blocking revenue — not a SWOT, not an audit deck. For one contractor that was call handling, not lead flow; the phone rang and nobody logged where the calls came from. Fixing what is actually broken is cheaper than amplifying around it.
The story map
Which true story about your business makes a stranger care, who needs to hear it, and where they will believe it — earned media, social, streaming or a review page. This is the document the documentary work, the PR work and the paid work all execute against, so they stop pulling in different directions.
The 90-day number plan
One number — calls, enquiries or bookings — a baseline for it, and what we will do each fortnight to move it. It is the same plan the retainer commits you to, so you can read exactly what you are signing up for before you sign up for it.
How consumer demand actually gets made
A B2B buyer will sit through a sales call. A consumer will not. Homeowners, families and visitors decide on feel first and facts second — which reviews they believe, which company seems like the one their neighbour would use, which place looks worth the drive. So consumer marketing that starts with media buying is starting in the middle. Ours runs in five moves, in this order:
Find the story worth telling
Every business consumers choose has one — the crew that shows up when they said they would, the keeper who hand-raises the animal, the caregiver on the night shift. Most owners cannot see their own story because they live inside it; it reads as “just what we do”. We find it before we spend a dollar amplifying anything, because amplified nothing is still nothing.
Make it impossible to fake
Real people on camera, no actors, no scripts that sand down the truth. Consumers have seen ten thousand ads and can smell the eleventh; what they have not seen is the thing that is plainly, verifiably real. That is also why the work gets picked up: a press release about a pygmy hippo is content, but a story a national outlet wants to run is leverage.
Put it where consumers already are
Earned media, social distribution and streaming — not just your own feed, which mostly reaches people who already know you. The Tanganyika story ran on USA TODAY, Good Morning America, Mongabay and two state newscasts inside two days of the release going out. None of those placements was bought, which is precisely why they worked.
Capture the demand you created
Attention that cannot find your phone number is a compliment, not a result. Search, site and booking paths get fixed so the person who just felt something about your business can act on it in under a minute — and so the demand you earned this quarter is still findable next quarter, when the spike is over and people are searching for what you do.
Count the calls
Consumer work is measured in enquiries, calls and bookings — not impressions, and not reach, however good those look in a report. When Koehn Paintings ran this sequence, the result was not a reach figure; it was a 400% lift in call volume and a 33% revenue increase in the division we marketed. That is the kind of number this page means by “results”.
Who we work with
Consumer-facing businesses where the choice is considered — where a person compares, asks around and decides, rather than impulse-buys. One line of proof each, published where we have it, and a straight answer where we do not.
Home services & contractors
Painters, remodelers, trades — businesses where the buyer is a homeowner and the sale is trust. The work here is making you the company the neighbourhood already believes in before the estimate visit: reviews that get read, search terms that get found, and stories a customer would actually repeat.
For Koehn Paintings, a residential painting contractor, the engagement produced a 33% revenue increase in the residential division and a 400% lift in call volume — written up as a published case study.
More on marketing for home services is coming as its own page.
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