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Video Marketing Examples Sorted by What Each Video Did
Most lists of video marketing examples rank campaigns by views. That tells you what got watched. It doesn't tell you what the video was hired to do.
By Elijah Oling13 min read
Marketing Insights
Field notes on demand generation, storytelling and fractional marketing leadership, written by the people who do the work, for teams without a big budget.
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Contractor Lead Generation: Where Leads Come From, What They Cost, and Why Most Die Before the Callback
Contractor leads come from six places, and the ones you own keep paying after you stop spending. Whichever source you use, the speed of your callback decides most of the return.
Elijah Oling11 min read
Home Improvement Marketing: What Homeowners Check Before They Call
Most home improvement marketing is built to make the phone ring. The trouble is that the homeowner has usually decided whether to call long before the phone is anywhere near their hand.
Elijah Oling12 min read
Healthcare Social Media Marketing without a HIPAA Incident
Healthcare social media marketing rarely gets anyone in trouble; the replies do. Here is what HIPAA lets you post, how to answer reviews, and why caregiver stories beat patient stories.
Elijah Oling12 min read
Video Content Strategy: How to Plan a Year of Video Without Burning the Budget
A video content strategy is a plan for which stories you film, who each finished video is for, where it runs and how you'll know it worked.
Elijah Oling11 min read
Demand Generation Strategy Before You Have a Demand Gen Team
Most companies write a demand generation strategy only after hiring someone to own it. Here are the six decisions it takes, a one-page plan and a ninety-day sequence.
Elijah Oling15 min read
Assisted Living Marketing That Doesn’t Sound Like a Brochure
Good assisted living marketing closes the gap a brochure leaves with evidence: real caregivers, real families and answered reviews, put in front of people at the moment they are choosing.
Elijah Oling11 min read
Business Storytelling: Structures for Non-Storytellers
Most leaders who search for business storytelling are not trying to become storytellers. They have a sales deck that isn't landing, a hiring problem nobody believes, or a board that nods and…
Elijah Oling12 min read
B2B Content Marketing Strategy without a Content Team
A B2B content marketing strategy is a decision about what your company will argue in public, who it is arguing with, and how often you can afford to say it. Most small…
Elijah Oling12 min read
Healthcare Digital Marketing: What You Can and Can’t Track
Healthcare digital marketing is the only marketing discipline where the measurement layer carries legal risk. Everywhere else, a tracking pixel is a technical decision. In a regulated building it is a disclosure…
Elijah Oling16 min read
Demand Generation Tactics That Work When You Have No Media Budget
Most lists of demand generation tactics assume three things you may not have: a paid media budget, a content team, and a year to wait. Strip those away and the advice collapses…
Elijah Oling13 min read
Construction Marketing: What Actually Fills Your Pipeline
Most construction marketing is aimed at people who have already made up their minds. By the time a homeowner or a general contractor asks three companies for a quote, they usually know…
Elijah Oling14 min read
Healthcare Content Marketing When Every Competitor Publishes the Same Blog
Search any topic your organization publishes on and count how many of the first ten results could have been written by any of your competitors. That sameness is the central problem in…
Elijah Oling13 min read