About Strategic Pete
A marketing consultancy for organizations whose story hasn't caught up to their value
Strategic Pete is a marketing consultancy for organizations whose story has not caught up to their value. We combine fractional CMO strategy with documentary-grade storytelling to create sales, recruiting, fundraising, advocacy, and authority assets.
PEOPLE WORTH CARING ABOUT
Real people, real stakes, no script that flatters anyone.Our documentary brand, where the method gets tested at full scale.
Operating experience
Revenue growth at Tanganyika Wildlife Park
Earned PR quotes placed
Podcast listeners reached
How we work
Strategy first. Then the asset. Then the outcome.
Most of the organizations we work with are doing something genuinely worth talking about and describing it in language nobody remembers.
So we start with strategy — what the business needs to happen next, who has to believe something for it to happen, and which asset would move them. Then we build that asset to a documentary standard.
Find what has to happen next
The business goal — a hire, a raise, a deal, a vote — and who has to believe something for it to happen.
Choose the asset that moves them
Film, page, campaign or sales material — picked for the audience, never for the format.
Build it to a documentary standard
Story-first and ROI-first, not camera-first. The film is never the point. The recruiting pipeline that fills, the donor who gives again, the sales conversation that starts warm — those are the point.
The proof
Documentary-grade storytelling is how we prove it
People Worth Caring About is our documentary brand and the clearest proof of how we think. It is where the method gets tested at full scale — real people, real stakes, and no script that flatters anyone. What we learn there is what we bring to a fractional CMO engagement.
The founder
Peter Murphy Lewis
Founder & Fractional CMO
Peter has founded four companies in 20 years, and more than 100 CEOs have trusted him with their marketing.
A native Kansan, he has been a CNN Foreign Affairs correspondent, a university professor and a TV host, and has been mentioned twice by The New York Times.