Healthcare video production that makes people care.
Most healthcare video stops at a 30-second ad or a lobby loop. We produce documentary-style films that show what care actually looks like — the aides, nurses, and residents whose stories recruit staff, reassure families, and move legislators.
Strategic Pete is the healthcare video production company behind People Worth Caring About, a documentary series filmed inside real care communities and distributed nationally on smart TV.
Trusted by care communities, associations & founders
▶ PWCA — caregiver story
▶ On location — senior living
▶ Advocacy day — capitol
▶ Filming a resident story
28+
Episodes produced across seasons
80K+
Views in six months (NEHCA)
32.1 Million
In social media reach
National
Smart TV distribution — Roku, Apple TV, Samsung TV & Amazon Fire
Why documentary-style video works in healthcare
Long-term care and senior living face a staffing market with roughly 211,800 openings a year for nursing assistants projected through 2034 (U.S. Bureau of Labor Statistics). Job ads compete on wages. Stories compete on meaning — they show prospective caregivers the work as it really is, and show families the people behind the care.
That’s why our healthcare films are built for three jobs at once:
Recruiting & retention
Staff see themselves honored. Candidates see a place worth joining.
Trust
Families and referral partners see inside the building — before they ever visit.
Advocacy
Associations put a human face in front of legislators and donors. It’s the same story-first method behind our nonprofit video production work.
What we produce for healthcare organizations
Short branded stories (4–7 min)
Cinematic team narratives: a caregiver, a resident, a family. Cut-downs for paid and organic social are part of the workflow, not an add-on. Choosing between a short story film and a straight testimonial? Read testimonial video production vs. customer story film.
Documentary features & docuseries
Multi-episode series like People Worth Caring About, with national smart-TV distribution and state-association sponsorship models. How a series fits a wider program is covered in our guide to healthcare content marketing.
Medical video for associations & systems
Advocacy-day films, conference features, and campaign videos built from documentary footage rather than stock.
The marketing engine around the film
Digital PR placement in outlets like McKnight’s, Becker’s, and Provider Magazine — plus fractional marketing leadership to put the films to work.
How Nebraska put long-term care on screen
Seven Nebraska long-term-care communities opened their doors to our cameras. The result: a docuseries streaming on Roku, Samsung TV, Apple TV, and Amazon Fire — and an association with a new way to talk to workforce, families, and the public.
“ This docuseries has been a game-changer for our association… Donors have been inspired at our fundraisers, and it has fundamentally elevated our facility’s and the industry’s image.
Tracy Lichti — Board Member, Nebraska Health Care Association
“ The acceptance of the People Worth Caring About docuseries by these streaming platforms speaks volumes about the quality of the production.
Jalene Carpenter — President & CEO, Nebraska Health Care Association
Also from our healthcare work: a 17-minute mini-documentary for Glass Peaks Senior Living (Toledo, OH) — memory care, assisted and independent living — with social cut-downs and press outreach.
Watch Lavida’s Story – Glass Peaks Senior Living
Operating a community rather than commissioning a film? The marketing engagement around work like this is our senior living marketing agency practice.
Trailer — People Worth Caring About
Part 1 — Wakefield Health Care Center
Part 2 — Stone Hearth Estates
Who this is for
If your story lives in the people who deliver care, we can film it.
How a project runs
Discovery call
Story scouting inside your community
Filming days built around care routines — not the other way around
Edit, with your review
Launch package: full film, cut-downs, distribution plan
Frequently asked questions
Every project is scoped to the story — a single branded team story films differently than a state-wide docuseries. For association work, sponsorship models can offset production costs. Book a call and we’ll give you a straight answer for your situation.
Corporate video tells people what to think; documentary shows them what is true. Real staff, real residents, real families — which is why the films work for recruiting and trust, not just awareness.
No. Our films range from single-community stories (like Glass Peaks) to state-wide association series (like Nebraska’s).
Your channels, paid and organic social, press outreach — and for series work, national smart-TV distribution on Roku, Apple TV, Samsung TV, and Amazon Fire. More on each of those routes in documentary distribution: where your film actually lands.
See if your story is a fit.
Bring us one community, one team, or one association. We’ll tell you honestly whether there’s a film in it — and what it would take to make.