Case Studies
Seventeen marketing case studies with the numbers attached — documentaries that reached millions, press campaigns that landed national coverage, and demand programs that moved revenue. No hypotheticals, no rounded-up vanity metrics.
How to read these marketing case studies
These marketing case studies cover three kinds of work. Documentary work includes seven films, one per community, for a state association in Nebraska, 80,000+ views for People Worth Caring About, and a mini-documentary for Glass Peaks Senior Living. Press and podcast work includes 48 hours to national news for Kansas Hippo, 39 podcasts, 99 PR quotes and 500K listeners, and 42 podcast bookings in 6 months. Demand work includes 100X lead generation for a long-term care SaaS company, plus a 33% revenue lift and a 400% jump in call volume for Koehn Paintings. If you are weighing a similar project, start with the case study closest to your own goal and read how the work was set up before you decide.
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The clearest example of what a documentary does that a campaign cannot.
How Nebraska put long-term care on screen — and gave it a voice
The Nebraska Health Care Association commissioned People Worth Caring About: seven films, one per community, following the caregivers nobody profiles. It is now streaming nationally on Roku, Apple TV, Samsung TV and Amazon Fire.
All marketing case studies
These marketing case studies are grouped by what the work was hired to do, rather than by how we file it internally.