Most bios start with credentials.
Peter Murphy Lewis starts with family.
In the first minute of this conversation, Peter introduces himself the way he actually lives: dad to a six-year-old, husband, and then—only then—professional. After years living across South America (and still calling it home), he now wears three distinct hats at once:
- Revenue-growth consultant helping CEOs make decisions with ROI-backed evidence
- VP of Marketing at a long-term care (nursing home) healthcare software company
- TV host for a cultural program in South America
That mix sounds unusual until you hear the throughline: Peter is a generalist who scales by learning fast, connecting deeply, and measuring what matters—without killing the magic.
From “future attorney” to diplomat… to entrepreneur
When the host rewinds the story back to Peter’s teenage years, the answer isn’t a straight line.
Peter wanted to be an attorney from about age 9 to 17—until his dad gave him a blunt reality check:
“I don’t know any attorneys who love their job or love their life.”
That single sentence rerouted everything. Peter pivoted to the next “serious” path: diplomacy. That’s what brought him to Chile to study a master’s degree at a school designed as a pipeline for Chilean diplomats.
And then… history repeated.
He realized he didn’t know many diplomats who loved their job or their life either—so he pivoted again, this time into entrepreneurship. As Peter puts it, he’s still “figuring out who I want to be when I grow up,” but the theme is consistent: he’s willing to change direction when the work doesn’t match the life.
Why Spanish became more than a language
Peter’s relationship with S