Strategic Pete · Home services & contractors
Home Services Marketing Agency
for Contractors Who Want the Phone to Ring for the Right Reasons
Most homeowners choose a contractor before they compare quotes. They decide who feels safe to let into the house. Everything after that is paperwork.
We are a marketing agency for contractors and home services businesses that want to be the obvious choice rather than the cheapest one. The work is positioning, proof and demand — not a bigger ad budget aimed at the same undifferentiated offer.
It is published work, not a promise. For Koehn Paintings the result was a 33% revenue increase in the residential division and a 400% lift in call volume, with the general manager saying so on the record.
Book a call with PeterRead the Koehn case studyWhat this is not
We do not sell map-pack packages, Google Business Profile management or review-gating. Plenty of good local shops do, and if that is the whole job they will serve you better and cheaper. We are the right call when the business has outgrown lead-buying: several crews, a service area wider than one town, a brand worth building, and an owner who is tired of competing on price against companies that are worse at the work.
What a home services marketing agency should actually run
Eight capabilities. Most contractors we meet are buying the last two and none of the first three.
Digital marketing for home services is not hard to buy. It is hard to buy in the right order.
Why more leads is usually the wrong goal
Every contractor who calls us says they want more leads. Almost none of them actually has a lead problem.
The problem is usually the close, not the click
If half your estimates go unanswered, doubling the ad spend doubles the silence. The fix is upstream: an offer a homeowner can say yes to, an estimate process that feels professional, and enough visible proof that price stops being the only comparable thing.
Trust is the product in a home services sale
You are asking a stranger to let your crew into their house for days. Photographs of finished work, named customers, a real face on the business and reviews that read like people wrote them do more for close rate than any creative refresh. That is where we start.
Then the demand layer, and it gets cheaper
Once the offer converts, search and paid stop being a tax and start being an investment. Service-area pages that answer what homeowners actually ask, paid search on the jobs with margin rather than the jobs with volume, and a reactivation program aimed at the customers you already have — which is the cheapest revenue in this industry and the most consistently ignored.
This page sits inside our consumer-facing practice: B2C marketing agency.
How the work runs
Five moves, in order. The order is what makes the last two affordable.
Find out why you win and why you lose
We call your recent customers and your lost estimates. Owners are almost always wrong about this, and it is the cheapest research in marketing.
Fix the offer and the estimate
What you sell, how it is presented, what happens in the 48 hours after a homeowner asks. Most of the gain in the Koehn engagement came from making the commercial process work, not from buying more attention.
Build the proof
Before-and-afters, named customers, a written case study, and the owner or GM on the record. Koehn’s general manager said the call volume tripled or quadrupled and the investment had paid off — that sentence sells better than any headline we could write.
Make the service area findable
Pages for the jobs and the places you actually want, written for homeowners rather than for a keyword tool, and linked so the whole site benefits rather than one landing page.
Spend on demand, on the jobs with margin
Paid search and paid social aimed at the work you want more of, plus reactivation of past customers. Measured on booked jobs and revenue, not on form fills.
Who we work with
Home services businesses where the job is considered, the ticket is meaningful and the owner wants a brand rather than a lead subscription.
Painting & exterior contractors
The category we have published results in. Koehn Paintings is a residential painting contractor and the engagement is written up in full.
Remodeling & renovation firms
Long consideration, high ticket, and a homeowner who is terrified of choosing wrong. Proof matters more here than promotion does.
Multi-crew home services businesses
You have outgrown word of mouth but the marketing is still whatever the owner has time for. This is the most common shape we take on.