Introduction
At nearly every industry convention he attends, Peter Murphy Lewis hears the same thing:
“The voice you’ve created for your company is special. Your focus, your niche, your delivery — it’s incredibly well done. How did you build this?”
Peter is the Vice President of Marketing at Experience Care, a long-standing software provider serving nursing homes, skilled nursing facilities (SNFs), and post-acute care organizations. He is also the host of the industry-leading podcast LTC Heroes, now ranked among the top podcasts in long-term care.
But his podcasting journey did not begin with clarity or confidence.
When he first decided to launch a show, Peter had no strategy, no defined audience, no playbook, no brand identity, and no system for booking guests. He describes himself as “completely lost.” What he did know, however, was that podcasting had the potential to position him — and Experience Care — as a trusted voice among industry decision-makers.
Instead of attempting to piece together freelancers and manage a fragmented production process, Peter partnered with Content Allies. What followed was not simply the launch of a podcast — it was the creation of a strategic B2B growth channel.
With the operational heavy lifting handled externally, Peter focused on what he does best: communicating clearly, asking sharp questions, and representing the brand with authority. The result? A top-ranked industry podcast, measurable SEO impact, high-quality executive listenership, and more than 25 speaking engagements across the United States — all fueled by a disciplined podcast strategy.
In this article, we break down how Peter transformed podcasting from an uncertain experiment into a scalable, thought-leadership engine for Experience Care.