Why Hiring a Marketing Agency Won’t Fix Your Sales

In this episode of Experts Speak, host Michael D sits down with Peter Murphy Lewis, founder of Strategic Pete and a seasoned fractional CMO, about the myths and failures of marketing—and why hiring a marketing agency isn’t always the answer. Peter shares his unconventional journey from running a travel company in South America to becoming a go-to marketing strategist, helping businesses cut through the noise, avoid costly mistakes, and focus on what actually drives revenue.