In this episode of More Than a Few Words, host Lorraine Ball sits down with Peter Murphy Lewis, founder of Strategic Pete and a seasoned fractional CMO, to explore how businesses can train AI and leverage AI marketing without losing their personal, small-town touch.
Peter shares how AI often feels cold and impersonal—but it doesn’t have to be. He walks us through how to train AI to reflect your authentic brand voice, build stronger customer relationships, and streamline your marketing efforts without sacrificing personality.
If you’ve ever felt like AI-generated content doesn’t quite sound like you, this episode will teach you exactly how to bridge the gap between automation and authenticity.
Key Takeaways:
(03:12) The secret to making AI marketing feel personal: It’s all in the questions you ask.
(05:07) Creating a Context Library—why every business needs a living document for AI training.
(09:32) SOPs (Standard Operating Procedures) for AI: How to customize responses for email, LinkedIn, YouTube, and more.
(13:45) Recording your own voice: The most powerful AI training hack for maintaining authenticity.
(17:28) Why marketing to different audiences (executives vs. startups) requires a shift in tone—even when using AI.
(22:15) The “Outfit” analogy: How your brand voice should change based on the setting, just like your wardrobe.
(27:56) Peter’s favorite AI tools—from Press Jockey for PR to Typing Mind for organizing AI prompts.
(35:22) Why AI won’t replace human connection, but it can enhance how we scale relationships in marketing.
RAPID-FIRE Q&A:
How do you make AI content sound more human?
Teach it to recognize your voice by recording yourself and creating a Context Library.
What’s the biggest mistake businesses make with AI?
Using generic prompts and getting robotic, cookie-cutter responses. AI is only as good as the data you feed it.
What’s an easy AI hack that most businesses overlook?
Using AI to automate personalization—like segmenting content based on different customer personas.
What AI tools do you swear by right now?
Press Jockey (PR), Break Cold (LinkedIn automation), and Typing Mind (for organizing AI inputs).
What’s one thing AI can never replace?
The emotional intelligence of human interaction. AI can enhance messaging, but people connect with people.
Final Thoughts:
Peter breaks down AI in a way that makes it approachable, strategic, and human. Instead of treating AI as a soulless automation tool, he shows us how to use it to scale genuine connection.
If you’ve been hesitant about AI—or frustrated that it makes your brand feel generic—this episode will change the way you think about using it in your marketing. Our article on AI in digital marketing picks up where this conversation leaves off.
📩 Connect with Peter: StrategicPete.com | LinkedIn
📩 Connect with Peter: StrategicPete.com | LinkedIn
