In this episode of Digital Marketing Therapy, Pete joins Sami Bedell-Mulhern to dive deep into turning LinkedIn into a full-blown lead engine—without trying to be everywhere or be perfect. From video content and automation to newsletters and audience engagement, Pete shares his personal playbook for nonprofits, startups, and consultants alike.
You’ll hear exactly how he helps nonprofits scale visibility on a budget, why authenticity beats polish every time, and how to repurpose your content so it keeps working long after you post it. Plus: Pete’s free tool tips, personal LinkedIn routine, and why imperfection is your best strategy for attention.
Key Takeaways:
(03:34) Why LinkedIn is better than Facebook, Twitter, or TikTok for long-term visibility and trust.
(07:29) Pete’s top 3 underused LinkedIn features: automation tools, newsletters, and live video streaming.
(14:15) The power of showing up unpolished: how being imperfect actually increases audience trust.
(18:50) How to repurpose podcast clips, team meetings, and client calls into high-performing video content.
(23:40) Why LinkedIn video is outperforming YouTube Shorts (and what it means for your content strategy).
(28:02) The full funnel strategy Pete uses on LinkedIn—from top-of-funnel discoverability to bottom-of-funnel conversion.
(34:12) Creating LinkedIn newsletters that grow your email list and attract DMs from ideal partners.
(39:55) How to amplify LinkedIn wins into ads, email marketing, and Google Grant campaigns.
RAPID-FIRE Q&A
What should nonprofits do first on LinkedIn?
Start with newsletters. They’re easy to repurpose, create visibility fast, and LinkedIn does the marketing for you.
How polished do my videos need to be?
Not at all. Polished videos don’t outperform authentic ones. Talk to the camera like you’re on a Zoom call.