PR & earned media · Wildlife

48 Hours to National News: Kansas Hippo’s Media Outreach Success

A rare pygmy hippo birth in Kansas went from press release to USA TODAY, Mongabay and Good Morning America, with a naming vote that turned readers into donors.

Client: Tanganyika Wildlife Park
Service: PR & earned media
July 2025
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A news article about a rare pygmy hippo born at a Kansas zoo

48 hrs

From press release to national pickup

1.9M+

Views on USA TODAY’s TikTok

4

Major stories placed

1

Naming vote tied to conservation donations

Project facts

Location

Goddard, Kansas

Partnership

5+ years

Released

July 9, 2025

Outlets

USA TODAY, Mongabay, KWCH, KSN, GMA

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