PR & earned media · Healthcare
Turning Front-Page Mentions into Tangible Financial Gains in The Healthcare Industry
How a documentary episode and targeted press outreach gave Glass Peaks Senior Living coverage, a stronger caregiver pipeline and an asset it can reuse for years.
Client: Glass Peaks Senior Living
Service: Healthcare PR + documentary
17 min
Documentary episode
5 min
Shareable edit
20
Person marketing team aligned
Project facts
Location
Toledo, Ohio
Outlets targeted
McKnight’s LTC News and local media
Uses
Recruitment, sales, grant writing