At a glance
The challenge
High PPC click-through rates but few qualified leads, a leaky funnel from podcast traffic, and sales time spent on unaccredited investors.
What we did
Demand generation · B2B
From Leaks to Leads: Accelerated Growth via SDRs in B2B Companies
Plugging funnel leaks before adding spend: how SDRs, cleaner targeting and better tracking turned a micro PE firm’s clicks into qualified investors.
Client: Micro private equity firm
Service: SDR programme + funnel fixes
70%
Higher response rate with personal video
8
Funnel fixes implemented
Project facts
Target
Accredited investors & family offices
Tools
HubSpot, Sales Navigator, Vidyard
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