People Worth Caring About Podcast Announcement

Building on the docuseries' visual intimacy, "People Worth Caring About" has now ventured into audio, launching a new podcast!

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In the dim glow of a Nebraska nursing home at dawn, a caregiver pauses amid the quiet hum of monitors to adjust a resident’s blanket, sharing a whispered story from their shared past—a small act of grace that bridges isolation and dignity. 

Such moments, often unseen in the broader tapestry of American healthcare, form the heartbeat of “People Worth Caring About,” the award-winning docuseries that has illuminated the lives of long-term care professionals across states like Nebraska and Ohio.

Now, this narrative extends into a new realm: a podcast that delves deeper into the personal journeys of industry leaders, from state association presidents to innovators tackling staffing crises and technological shifts.

Those state associations are nonprofits, and their stories are the same raw material we work with on every nonprofit video production project.

Cover art for the People Worth Caring About podcast

A new chapter in audio

Building on the docuseries’ visual intimacy, “People Worth Caring About” has now ventured into audio, launching a podcast that extends its mission to amplify the voices of long-term care’s unsung architects. 

Debuting as a seamless evolution of the original project, the series is available for free on major platforms, including Apple Podcasts and Spotify, inviting listeners into unfiltered conversations that probe the heart of healthcare resilience.

Produced by Peter Murphy Lewis in collaboration with Jalene Carpenter, the podcast draws directly from the docuseries’ ethos, blending storytelling flair with policy acumen to explore leadership in an industry grappling with post-pandemic realities. 

Episodes, typically 30 to 50 minutes long, feature guests like association presidents and award-winning innovators, unpacking themes from staffing solutions to dignity-driven care models.

Timed amid ongoing workforce shortages and policy shifts, the podcast arrives as a timely intervention—with fresh installments dropping in August 2025, including discussions on AI in nursing and compassionate crisis management. 

As the site’s description poignantly notes, these are “the people behind the scenes, the voices rarely heard but impossible to replace,” offering not just insight, but a call to recognize the humanity sustaining our aging society.

Meet the Hosts

At the helm of the “People Worth Caring About” podcast are two figures whose paths converge in a shared commitment to illuminating the human side of long-term care: Peter Murphy Lewis and Jalene Carpenter, each bringing a distinct lens to the conversations.

Peter Murphy Lewis, a storyteller and documentary filmmaker with roots in journalism, television, and marketing, has long gravitated toward overlooked narratives. A former Certified Nursing Assistant, he draws from personal experience in healthcare to craft authentic portraits of resilience. As co-founder of La Bicicleta Verde, a renowned bike tour company in Chile, Lewis honed his ability to connect people through shared experiences—a skill that fueled the creation of the original docuseries. Now, as host and producer of the podcast, he guides discussions that unpack leaders’ journeys, emphasizing the quiet heroism in everyday care.

Portrait of Peter Murphy Lewis, host of the People Worth Caring About podcast

Jalene Carpenter, meanwhile, anchors the series with institutional depth as President and CEO of the Nebraska Health Care Association, where she represents nearly 400 nursing homes and assisted living communities. With over a decade of advocacy at state and national levels, she champions innovation amid industry challenges like staffing shortages. Carpenter was instrumental in launching the docuseries and now co-hosts the podcast, infusing episodes with policy insights and a focus on amplifying caregiver voices.

Portrait of the co-host of the People Worth Caring About podcast

Together, their dynamic—Lewis’s narrative flair meeting Carpenter’s strategic leadership—fosters raw dialogues on dignity, trust, and community bonds. As the podcast underscores, these are the “quiet heroes holding our communities together,” their stories a testament to enduring impact.

Why It Matters

In a landscape still scarred by the pandemic’s toll on healthcare, where staffing shortages plague long-term care facilities nationwide, the “People Worth Caring About” podcast emerges as a vital counter-narrative. 

By humanizing the sector through candid tales of innovation and empathy, it not only attracts potential talent but also cultivates broader public understanding, challenging outdated stigmas with strategic visions for the future.

Its audience spans healthcare professionals seeking inspiration, policymakers grappling with systemic reforms, families navigating elder care decisions, and general listeners captivated by stories of quiet resilience. 

Though still building its footprint—with recent episodes garnering emerging engagement on platforms like Apple Podcasts and Spotify—the podcast’s emphasis on dignity and community bonds positions it as a catalyst for perceptual shifts, from viewing care as a burden to recognizing it as a profound societal cornerstone.

Organizations that want their own story told this way can start with short branded stories and sponsorship options. This builds on our guide to story-led communications.

Portrait of Peter Murphy Lewis, fractional CMO and founder of Strategic Pete, seated outdoors
ABOUT

Peter Murphy Lewis

Peter Murphy Lewis is a Fractional CMO and founder of Strategic Pete, specializing in human-centric marketing systems for B2B growth. With 20+ years of experience and a background in documentary storytelling, he helps organizations connect authentically with their audiences while driving measurable results.