CAFÉ ANNE Features Peter Murphy Lewis: The Remote Work Dress Code for Remote Workers

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What do people wear when they work from home? Pajamas? A suit? Last night’s questionable choices? That’s exactly what CAFÉ ANNE set out to explore in its latest issue #149, and Peter Murphy Lewis was featured in the mix. This deep-dive unpacks the psychology of a proper “dress code for remote work,” revealing what truly motivates productivity—even if your only coworker is your cat. Anne Kadet, who writes some of the best, most relatable content on work and life, dug into the psychology of remote work dress code—even if your only coworker is your cat.

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Dressing for Success: Dress Code for Remote Workers (Even If It’s Just You and Your Cat)

Peter doesn’t do the pajama thing. As he shared with her, his workday look typically includes a “a collared dress shirt and some sort of wacky hat.”

“I have at least 20 hats in different fashions—cowboy hats, one of those old top hats that looks like a magician’s, a lot of baseball caps. I’m a 44-year-old who thinks he’s 17,” he told Anne.

And then there’s the pink tuxedo.

“As a marketer, I’m often selling myself. So there’s a vibe—a personality—that I get going when I prepare for the day, even if I’m not on Zoom,” Peter explained.

“What’s the vibe?” Anne asked.

“I think there’s a certain amount of being extroverted, bubbly, high energy,” Peter said. “I’m a hybrid between extroverted and introverted, but when it comes to work, I have to be on. Right after I’m done working, I’ll put on the most boring clothes possible.”

But it’s more than just the clothes. For Peter, this dress code for remote work is a ritual of preparation—a mental switch that signals, “I’m on work mode.” The goal is the same: to set the tone for a productive and energized day, even if the only one watching is his cat.

Peter working with Pumpkin, his cat.
Peter working with Pumpkin, his cat.

The CEO Mindset Behind the Wardrobe 

It’s easy to assume that top CEOs succeed because they’re more talented or creative than everyone else. But Peter Murphy Lewis has worked with executives leading multi-million-dollar companies, and the pattern is clear: small habits define big success. 

One of those habits? Dressing for work, even at home.

Peter works from inside a former closet—literally. No windows, no distractions. Just a desk and a computer. Dressing for work, even at home, is a form of discipline. It’s a trigger, a signal—to themselves, their teams, and their clients—that they take what they do seriously

The same principle applies to marketing. 

A brand that constantly changes its message, trying to be all things to all people, ends up being nothing to nobody. But the companies that reinforce a clear, structured identity over and over again are the ones that earn trust, build loyalty, and turn credibility into long-term success.

A BIG Thank You to Anne Kadet

Big thanks to Anne Kadet for featuring Peter in CAFÉ ANNE! If you’re not already subscribed, you’re missing out on some of the sharpest, funniest, and most unexpectedly insightful writing about life, work, and everything in between.

So, what’s the verdict on the remote dress code? Turns out, there isn’t one—whether you’re embracing dress code for remote workers or perfecting your cafe work clothes, the only rule is to bring your best self to the workday.

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ABOUT

Peter Murphy Lewis

Peter Murphy Lewis is a Fractional CMO and founder of Strategic Pete, specializing in human-centric marketing systems for B2B growth. With 20+ years of experience and a background in documentary storytelling, he helps organizations connect authentically with their audiences while driving measurable results.

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