Healthcare video production that makes people care.
Most healthcare video stops at a 30-second ad or a lobby loop. We produce documentary-style films that show what care actually looks like — the aides, nurses, and residents whose stories recruit staff, reassure families, and move legislators.
Strategic Pete is the healthcare video production company behind People Worth Caring About, a documentary series filmed inside real care communities and distributed nationally on smart TV.
Trusted by care communities, associations & founders
▶ PWCA — caregiver story
▶ On location — senior living
▶ Advocacy day — capitol
▶ Filming a resident story
28+
Episodes produced across seasons
80K+
Views in six months (NEHCA)
32.1 Million
In social media reach
National
Smart TV distribution — Roku, Apple TV, Samsung TV & Amazon Fire
Why documentary-style video works in healthcare
Long-term care and senior living face a staffing market with roughly 211,800 openings a year for nursing assistants projected through 2034 (U.S. Bureau of Labor Statistics). Job ads compete on wages. Stories compete on meaning — they show prospective caregivers the work as it really is, and show families the people behind the care.
That’s why our healthcare films are built for three jobs at once:
Recruiting & retention
Staff see themselves honored. Candidates see a place worth joining.