At a glance
The challenge
A podcast guest gets one appearance’s worth of exposure, and hosts rarely get to tell their own story.
What we did
Peter took over the host’s show and interviewed them, with cross-promotion on both sides and a playbook refined after every episode.
The result
Doubled audience touchpoints, stronger industry authority and relationships, and a repeatable format.
Benefits
- Increase in dual audience exposure
- Boost in industry authority
- Rise in qualified lead generation
“Podcast takeovers are a game changer. By flipping the script and interviewing the hosts where we once were guests, we’ve doubled our audience touchpoints and solidified our authority in the digital marketing space.”