In this episode of More Than a Few Words, host Lorraine Ball sits down with Peter Murphy Lewis, founder of Strategic Pete and a seasoned fractional CMO, to explore how businesses can train AI and leverage AI marketing without losing their personal, small-town touch.
Peter shares how AI often feels cold and impersonal—but it doesn’t have to be. He walks us through how to train AI to reflect your authentic brand voice, build stronger customer relationships, and streamline your marketing efforts without sacrificing personality.
If you’ve ever felt like AI-generated content doesn’t quite sound like you, this episode will teach you exactly how to bridge the gap between automation and authenticity.
Key Takeaways:
(03:12) The secret to making AI marketing feel personal: It’s all in the questions you ask.
(05:07) Creating a Context Library—why every business needs a living document for AI training.
(09:32) SOPs (Standard Operating Procedures) for AI: How to customize responses for email, LinkedIn, YouTube, and more.
(13:45) Recording your own voice: The most powerful AI training hack for maintaining authenticity.
(17:28) Why marketing to different audiences (executives vs. startups) requires a shift in tone—even when using AI.
(22:15) The “Outfit” analogy: How your brand voice should change based on the setting, just like your wardrobe.
(27:56) Peter’s favorite AI tools—from Press Jockey for PR to Typing Mind for organizing AI prompts.
(35:22) Why AI won’t replace human connection, but it can enhance how we scale relationships in marketing.