Marketing Consulting
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Event-based Marketing

Emotional Marketing

Storytelling

Influencer Marketing

Social Media Marketing

Paid advertising

The Marketing Consulting Model

The marketing consulting model works alongside a business model to provide value to a company. Strategic Pete's marketing consulting model consists of the following components:

Market research:

This is the process of collecting and analyzing information about the target market, customer preferences, behaviors, and demographics. Market research aims to gain a deeper understanding of a business's customers and their needs, which helps inform the marketing strategy.

Illustration of an arrow hitting the centre of a target

Persona analysis:

A persona is a fictional representation of a business’s target customer based on market research and customer data. Thus, persona analysis involves creating detailed profiles of the target customer, including their demographics, behaviors, and preferences.

Marketing analytics:

It involves using data to measure and analyze the effectiveness of marketing and identify areas for improvement. Our marketing consultants will work with companies to develop systems for measuring and analyzing marketing data to inform future marketing decisions.