Peter Murphy Lewis, former head of growth at WebStreet and finance expert, predicts an exciting evolution in financial planning that’s set to reshape the industry by 2025.
His insights are highlighted in a recent GoBankingRates article, where he identifies several key trends—ranging from digital transformation and AI-driven tools to sustainable investing and financial wellness programs.
Lewis emphasizes that technology, particularly AI and machine learning, will play a transformative role in financial planning.
“We’re not just talking about mobile apps and online banking anymore — those are already the norm. The real shift will come from AI and AI in digital marketing, which will enable hyper-personalized financial strategies tailored to individual needs,”
he explains.
For Lewis, embracing these tools now will position investors to stay ahead of the curve by 2025.
“Start incorporating AI-driven financial tools into your planning now, and you’ll be well ahead of the curve by the time 2025 rolls around,” he adds, noting that these technologies are designed to support, not replace, human advisors.
Sustainable investing is also front and center for Lewis. With a strong shift toward ESG (Environmental, Social, and Governance) criteria, he suggests that aligning investments with values isn’t just ethical—it’s smart business. “By 2025, we expect ESG criteria to become a central pillar in financial planning strategies,” Lewis explains.
Souce
He adds that “companies with solid ESG practices are proving to be more resilient and better positioned for long-term success,” making them a natural choice for future-proofing portfolios.
In the workplace, financial wellness programs are becoming essential. “The traditional model of offering a 401(k) and calling it a day is no longer sufficient,” says Lewis. Employees now seek holistic programs covering everything from debt management and budgeting to retirement planning and investment advice. For employers, he suggests that building robust wellness programs is a “strategic advantage in a competitive job market.”
As for the future of digital assets, Lewis sees cryptocurrency moving from the fringes to the mainstream in diversified portfolios. While he acknowledges crypto’s volatility, he encourages investors to approach with caution, noting, “Diversification remains the golden rule — crypto should be a part of a well-balanced portfolio, not the entire strategy.”
He advises investors to educate themselves thoroughly:
“Don’t jump in blindly. Take the time to understand the market, seek advice from experts, and consider how these assets fit into your broader financial goals.”
Finally, Lewis is a strong advocate for financial literacy, recognizing its growing importance in an increasingly complex financial landscape. He advises, “Don’t rely solely on your financial planner — empower yourself with knowledge.”
His message to readers is clear: while new tools are invaluable, an educated, self-empowered approach is the secret to long-term success.
Don’t miss the full article on GoBankingRates.
Tune In: Peter Murphy Lewis on Ice Cream with Investors
Want to know where real estate is headed? In this episode, Peter Murphy Lewis teams up with Matt Fore to break down the big shifts coming, from tech’s impact to student housing opportunities.
Peter brings his global perspective and straight-shooting insights alongside Matt’s 25+ years of industry know-how. If you want to go further, start with our guide to financial services advertising, then read about financial services marketing.
Catch it to get actionable advice from two experts shaping the future of real estate.
ABOUT
Peter Murphy Lewis
Peter Murphy Lewis is a Fractional CMO and founder of Strategic Pete, specializing in human-centric marketing systems for B2B growth. With 20+ years of experience and a background in documentary storytelling, he helps organizations connect authentically with their audiences while driving measurable results.
