When should you start marketing a book?

Start marketing before the book launches. The earlier you build an audience, email list, and content around the book’s topic, the easier it is to generate pre-orders and reviews.

What is the best way to market a self-published book?

The best approach is usually a mix of email marketing, content marketing, partnerships, launch week promotion, and ongoing audience-building on one or two core channels.

Do you need a big audience to market a book successfully?

No. A smaller but relevant audience can outperform a large general audience if the readers are closely matched to the book’s topic or genre.

How do you promote a book after launch?

Keep promoting it through podcasts, guest posts, social proof, reviews, reader communities, paid retargeting, and content that reintroduces the book to new readers over time.”

How To Market A Book: 7 Lessons From Alex Hormozi

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