First Placement Program
Get quoted in a real publication
before you hire us.
We get you quoted in a real publication before you decide if we’re worth hiring.
One media placement. Four weeks to deliver. $100 deposit returned in full if we don’t.
No retainer. No pitch deck. Just proof.
✓ $100 deposit fully refunded if we miss the 4-week window
This process has worked 47 times for Strategic Pete clients, and for us.
One placement becomes ten pieces of content.
We don’t just hand you a link. We show you how to turn it into LinkedIn posts, ad creative, case studies and website proof, so the placement keeps working after week four.
What you get in week 4
Screenshot: LinkedIn
LinkedIn post
The quote becomes a founder-voice post, written and ready to publish.
Screenshot: Ad creative
Paid ad
The logo and quote go straight into ad creative, sized for the feed.
Screenshot: Case study
Case study
A client-facing proof asset your team can send to prospects.
Screenshot: Website press section
Website
Added to your homepage as an authority signal, no design work needed.
No pitch deck. Just proof.
One placement
A single, real editorial quote in your name.
Four weeks
Delivered within a clear 4-week window.
$100 deposit
Fully refunded if we miss the deadline.
No retainer
Proof before any long-term commitment.
Qualify first
Is this for you?
We review every application before moving forward. We only take on placements we’re confident we can land — which means this isn’t for everyone.
Strong fit — if you are
- A founder, CEO, or CMO at a mid-market tech or online company
- Someone with a genuine, defensible point of view on your industry
- Already investing in marketing and understand that authority compounds
- Aware that AI search is reshaping how buyers and journalists find experts
- Skeptical of agencies — and want to see results before committing
Not the right fit — if you want
- Vanity press coverage without a strategic authority layer behind it
- Results without contributing a real perspective or industry point of view
- A set-and-forget engagement where you don't need to show up
- To start before your business has meaningful revenue or marketing budget
We review every application before moving forward.
Agencies over-promise. We prefer to demonstrate.
We’ve watched founders get oversold on PR firms that produce coverage nobody reads and backlinks that search engines and AI models completely ignore.
What actually builds authority — the kind that gets you into AI-generated expert lists, earns journalist trust.
What a citation footprint looks like over 6 months
Domain Authority
72%
Editorial References
85%
AI Search Mentions
60%
Journalist Inquiries
38%
“AI search models and journalists have one thing in common: they only recommend people who are already being talked about. If your insights aren’t published on credible websites, you are essentially invisible to the people and the algorithms searching for you.”
— Peter, CEO · Strategic Pete
Three steps. One placement.
We handle the work. You contribute a perspective and 30 minutes.
Payment only comes after we review your application and confirm we’re a fit.
STEP 01
Apply with the survey
Tell us about your industry angle, your company, and what you’d want to be known for. We review every submission personally — if we can place you, we’ll reach out to confirm.
3 minutes · No payment yet
STEP 02
Strategy brief + $100 deposit
Once approved, we run a short discovery session to sharpen your media angle. The $100 refundable deposit confirms the engagement.
30-minute session
STEP 03
Placement delivered
One real, indexed editorial quote in your name — in a publication relevant to your space. We share the results and walk you through what was built and how it compounds from here.
Within 4 weeks
$100 Refunded — miss the window, you pay nothing.
No placement within four weeks means your deposit is returned within 24 hours. No invoice, no exit process, no awkward conversation. We don’t keep money we haven’t earned.
Don't take our word for it. Let us show you.
Apply with the short survey. We’ll review it and reach out if you’re a strong fit. No payment until we confirm we can place you.
Survey only · No payment at this stage · We review every application personally