In this special episode of the “What’s Your Story” podcast, host Ron Coughlin sits down with Peter Murphy Lewis—founder of Strategic Pete and a seasoned fractional CMO—to talk about how businesses can harness the power of AI marketing without sounding like everyone else.
Peter opens up about his journey from building a travel brand in South America to becoming a sought-after CMO for banks, private equity-backed ventures, startups, and yes—even a zoo (literally, he lives in one).
This episode is a deep-dive into real-world, no-fluff strategies for making AI work for your marketing—without losing your brand’s authenticity. Peter shares how he and his team build “context libraries,” use AI to write emails, generate video content, identify leads, and build personalized outreach systems that actually convert.
Whether you’re a scrappy founder, an overwhelmed marketing director, or just curious how AI can help you work smarter, not louder—this is the episode to bookmark.
Key Takeaways:
(03:30) Why AI marketing is more than ChatGPT—it’s about systems, context, and brand voice.
(08:45) How Peter uses AI to draft contracts, create onboarding documents, and scale marketing efforts fast.
(14:20) The power of a “context library”—the modern marketer’s secret weapon.
(21:10) How AI-powered automations track website visitors and personalize outreach without being spammy.
(29:05) Why your marketing should sound like you—even if it’s powered by AI.
(34:50) The tools Peter actually uses (and what he skips): BreakCold, TypingMind, Press Jockey, and more.
(41:30) How Strategic Pete helped a client turn old podcast clips into high-converting LinkedIn campaigns.
(48:20) The LinkedIn algorithm explained like a human—not a robot.
(55:10) How small businesses (like plumbers and dog trainers) can compete using AI.
(01:02:15) What AI can’t replace: human curiosity, brand trust, and knowing your audience.
RAPID-FIRE Q&A:
What’s one thing most people get wrong about AI marketing?
They forget that great marketing starts with voice, not volume. You need to sound like you—not a soulless machine.
How can a local business use AI without a marketing team?
Start with voice notes. Let AI build a plan based on your own words, your strengths, and your goals.
Favorite tools?
BreakCold (CRM for LinkedIn), TypingMind (central AI hub), Press Jockey (PR), Echo Jockey (podcast outreach), CopyClub (AI training ground).
Where is AI marketing going in 5 years?
It won’t replace marketers—it’ll replace marketers who don’t know how to use it.
Where can I learn to use AI like this?
Find a learning community. Peter recommends CopyClub—a community of builders, thinkers, and AI tinkerers.
Connect with Peter Murphy Lewis:
🔗 Website: StrategicPete.com
🔗 LinkedIn: Peter Murphy Lewis
This episode is for those who are tired of bloated marketing that doesn’t convert. Peter’s message is simple: AI should make you more human—not less. Tune in, take notes, and steal some of his playbook.
Share with your team. And start building better systems with the tools already at your fingertips.
