In this special episode of the “What’s Your Story” podcast, host Ron Coughlin sits down with Peter Murphy Lewis—founder of Strategic Pete and a seasoned fractional CMO—to talk about how businesses can harness the power of AI marketing without sounding like everyone else.
Peter opens up about his journey from building a travel brand in South America to becoming a sought-after CMO for banks, private equity-backed ventures, startups, and yes—even a zoo (literally, he lives in one).
This episode is a deep-dive into real-world, no-fluff strategies for making AI work for your marketing—without losing your brand’s authenticity. Peter shares how he and his team build “context libraries,” use AI to write emails, generate video content, identify leads, and build personalized outreach systems that actually convert.