# Strategic Pete > Trusted By 100+ CEOs, owners, & founders around the world Hire a Fractional CMO to Turn Marketing Chaos Into Clearer Strategy and Growth Your company has outgrown DIY marketing, disconnected ## Pages - [Brand Story Video Production](https://strategicpete.com/brand-story-video-production/): Brand story video production with documentary craft — origin films, customer stories, and culture films that make people believe you. See the proof. - [Documentary Video Production](https://strategicpete.com/documentary-video-production/): Documentary video production for associations, companies, and essential industries — long-format films and docuseries that make people feel your work. - [Nonprofit Video Production](https://strategicpete.com/nonprofit-video-production/): Documentary-style nonprofit video production for 501(c)(3)s, foundations and associations. Films that move donors, recruit staff and get watched to the end. - [Healthcare Video Production](https://strategicpete.com/healthcare-video-production/): Documentary-style healthcare video production for associations, senior living, and care teams. 28+ episodes streaming on Roku, Apple TV & more. See our work. - [Documentary Storytelling](https://strategicpete.com/storytelling-documentary/): NEW FLAGSHIP SERVICE Your industry’s story deserves more than 30 seconds. Strategic Pete produces corporate documentaries, brand story films, and... - [PR-offer-2026](https://strategicpete.com/pr-offer-2026/): PR-offer-2026 - [AI Visibility Services](https://strategicpete.com/ai-visibility-services/): Your customers ask ChatGPT, Gemini and Perplexity for a recommendation. We make your business the answer, in 90 days. Free 20-minute check. - [About Us](https://strategicpete.com/about-us/): A marketing consultancy for organizations whose story hasn't caught up to their value. Fractional CMO strategy plus documentary-grade storytelling. - [Hire Fractional CMO](https://strategicpete.com/hire-fractional-cmo/): A fractional CMO for CEOs who are accidentally running marketing. Strategy, systems and accountability — installed in 8 weeks, not handed over as a deck. - [Social Proof](https://strategicpete.com/social-proof/): See real world social proof including testimonials partnerships and features that highlight Strategic Pete’s impact and credibility. - [Healthcare Offer](https://strategicpete.com/healthcare-offer/): Marketing strategy and leadership support tailored for healthcare organizations focused on clarity compliance and growth. - [Sponsors](https://strategicpete.com/sponsors/): Meet the sponsors and partners who support Strategic Pete and help make impactful content and insights possible. - [Interns to a Players](https://strategicpete.com/interns-to-a-players/): Interns to A-Players — Strategic Pete's series on turning marketing interns into high-performing operators: episodes, lessons, and playbooks. - [Landing Page - 5 PR Quotes - Step 2](https://strategicpete.com/5-pr-quotes-step-2-vsl/): Get 5 PR quotes in top publications within 30 days! Or your money back This 3-minute video walks you through... - [Landing Page - 5 PR Quotes - Step 1](https://strategicpete.com/5-pr-quotes-step-1-optin/): Fast-track your brand’s authority: get featured in 5 major publications If you’re a CEO or decision-maker of a $2M+ company,... - [Strategic Pete Takeover Podcast](https://strategicpete.com/strategic-pete-takeover-podcast/): Strategic Pete Takeover Podcast Welcome to the Strategic Pete Takeover Podcast, where we flip the script and put podcast hosts... - [Sueño Americano](https://strategicpete.com/sueno-americano/): Una historia personal sobre ambición, crecimiento y liderazgo inspirada en el sueño americano. - [Media and Podcast](https://strategicpete.com/media-and-podcast/): Explore media features interviews and podcast appearances sharing insights on marketing leadership and growth strategy. - [Marketing Leadership: Essential Skills & Strategies](https://strategicpete.com/services/marketing-leadership/): From vital marketing leadership skills to real-world challenges, explore actionable strategies to excel in today’s fast-paced marketing world. - [Agency](https://strategicpete.com/agency/): Learn how Strategic Pete helps businesses grow through clear marketing strategy leadership alignment and execution without wasted spend. - [Advisory Board Landing Page One](https://strategicpete.com/advisory-board-landing-page-one/): Your Business Worth More! Let’s Get You the Exit You Deserve We’ll make your business worth more or buy it... - [Hire a Fractional CMO for for B2B and B2C Growth](https://strategicpete.com/): Corporate documentary production and fractional CMO leadership that help companies and associations earn trust and grow. 28+ episodes, 32.1M reach. - [B2B Marketing Services](https://strategicpete.com/services/b2b-marketing-services/): From strategy to results: Learn how Strategic Pete's B2B marketing services drive growth and deliver ROI every step of the way. - [Fractional Marketing Team](https://strategicpete.com/services/fractional-marketing/): Discover what integration and onboarding look like with a fractional marketing team. Learn how they seamlessly drive results from day one. - [Marketing Consulting Services](https://strategicpete.com/services/marketing-consulting-services/): Learn about Strategic Pete's marketing consulting, which offers expert advice and solutions to help your business achieve its marketing objectives. - [I want to do it myself](https://strategicpete.com/i-want-to-do-it-myself/): For founders who want to handle marketing themselves with guidance frameworks and clarity from Strategic Pete. - [People Worth Caring About](https://strategicpete.com/people-worth-caring-about/): People Worth Caring About This documentary explores the profound impact of compassionate caregiving within the long-term care (LTC) industry, as... - [Lead Magnet - podcast pitching tool](https://strategicpete.com/podcast-pitching-tool/): The only tool you need to get booked on podcasts and grow your brand Ready-to-use templates Outreach tracker Personalized pitches... - [aquitelastraigopeter](https://strategicpete.com/aquitelastraigopeter/): Youtube Facebook Flaticon-instagram-logo Linkedin Peter Murphy Lewis, cientista político y sociólogo, nos muestra Chile a través de diversos oficios. Artesanías... - [Contact Us](https://strategicpete.com/contact/): Get in touch with Strategic Pete to discuss marketing strategy leadership support and growth opportunities. - [Case Studies](https://strategicpete.com/case-studies/): Documented results from Strategic Pete's documentary, PR and demand generation work — films that reached millions and campaigns that moved revenue. - [Reports](https://strategicpete.com/reports/): Marketing reports and research from Strategic Pete — data-backed insights on strategy, growth, and storytelling for CEOs and marketing leaders. - [Resources](https://strategicpete.com/resources/): Access marketing resources guides tools and insights designed to help leaders simplify strategy improve focus and drive growth. - [Testimonials From CEOs, Founders, and Growth Leaders](https://strategicpete.com/wall-of-love/): Read Testimonials from CEOs, founders, and operators who trusted Strategic Pete to grow revenue, sharpen strategy, and improve marketing performance. - [Audit](https://strategicpete.com/audit/): Request a marketing audit to identify gaps clarify priorities and uncover opportunities to improve performance and return on investment. - [Privacy Policy](https://strategicpete.com/privacy-policy-strategicpete/): Privacy Policy Strategic Pete LLC (“we,” “us,” or “our”) operates the website https://strategicpete. com and is committed to protecting your... - [Marketing Insights](https://strategicpete.com/blog/): Insights on marketing leadership strategy AI and growth including expert articles podcasts case studies and practical guidance. - [Lead Magnet - Scorecard Tool](https://strategicpete.com/marketing-scorecard-tool/): The Simple Tool to Drive Growth, Accountability, and Fast Results Track key metrics, align your team, and make smarter decisions... - [Services](https://strategicpete.com/services/): Explore marketing services including strategy leadership fractional CMO support and growth focused execution for scaling businesses. ## Posts - [Documentary Distribution: Where Your Film Actually Lands](https://strategicpete.com/blog/documentary-distribution-where-films-land/): “National smart TV distribution” is a claim almost every production company makes. It raises an obvious question: where, exactly? - [Nonprofit Storytelling: Is Your Nonprofit Ready to Be Filmed? ](https://strategicpete.com/blog/nonprofit-storytelling-ready-to-be-filmed/): Before nonprofit storytelling becomes a production schedule, there is a harder question to answer: is your organization ready? - [Testimonial Video Production vs. Customer Story Film: Which to Buy](https://strategicpete.com/blog/testimonial-video-production-vs-customer/): Usually, “testimonial video” gets used as a catch-all, but buyers are often talking about three very different things. Do you know what they are? - [How to Hire a Fractional CMO for B2B Marketing: A Practical Guide for Growing Companies](https://strategicpete.com/blog/how-to-hire-a-fractional-cmo-for-b2b-marketing-a-practical-guide-for-growing-companies/): Learn how to hire a fractional CMO for B2B growth, including costs, qualifications, hiring tips, and how strategic marketing leadership drives results. - [B2B Thought Leadership: How to Turn Expertise Into Revenue](https://strategicpete.com/blog/b2b-thought-leadership-expertise-revenue/): Thought leadership that does not drive revenue is just expensive content. Forget more posts, bigger production budgets, or louder personal branding - [How to Choose Between In-House Marketing and a Fractional CMO: Complete Strategy Guide](https://strategicpete.com/blog/how-to-choose-between-in-house-marketing-and-a-fractional-cmo-complete-strategy-guide/): Compare in-house marketing and fractional CMOs by cost, strategy, flexibility, and growth stage to choose the right model. - [How to Scale Marketing Without Hiring a Full-Time Marketer?](https://strategicpete.com/blog/how-to-scale-marketing-without-hiring-a-full-time-marketer/): Discover smart marketing strategies using outsourcing, automation, and fractional CMO leadership to grow without hiring. - [The 9 Best Fractional CMO Companies as of 2026](https://strategicpete.com/blog/best-fractional-cmo-companies/): Discover the best fractional CMO companies for startups and growing businesses. Compare top firms, their strengths, and find the right marketing partner to accelerate growth. - [What Is a CMO? Meaning, Role, Responsibilities, and KPIs](https://strategicpete.com/blog/cmo/): Understand the CMO role, from brand strategy to KPIs, revenue growth, AI, and fractional CMO support. A clear guide for growing companies. - [What Is a Head of Marketing? Role, Responsibilities, and Skills ](https://strategicpete.com/blog/a-head-of-marketing-business-success/): For growing businesses, learn what a Head of Marketing does, key responsibilities, required skills, and how the role compares to a CMO. - [Marketing Audit Checklist: 15 Areas Every CEO Must Review](https://strategicpete.com/blog/marketing-audit-checklist-ceo-review-areas/): 15-point marketing audit for CEOs to align marketing with revenue, improve tracking, and boost ROI. - [12 Marketing Frameworks That Still Work in 2026   ](https://strategicpete.com/blog/marketing-frameworks/): Learn which marketing frameworks fit your goals, from growth and retention to positioning, customer journeys, and AI-driven strategy. - [Fractional Sales Leadership: What Growing Companies Need to Know ](https://strategicpete.com/blog/the-truth-about-fractional-sales-leadership/): For B2B founders, learn how Fractional sales leadership improves strategy, forecasting, coaching, and sales growth without a full-time VP. - [Marketing ROI Calculator: Track What Actually Matters](https://strategicpete.com/blog/marketing-roi-calculator-track-what-matters/): Calculate CAC, LTV, and channel ROI to link marketing spend to revenue, optimize budgets, and prove marketing's business impact. - [Marketing Consultant Rates: What You Should Really Pay](https://strategicpete.com/blog/marketing-consultant-rates/): For business owners comparing options, this marketing consultant rates guide explains hourly, retainer, and project pricing for 2026. - [10 KPIs for Fractional CMOs to Measure Revenue Impact in 2026](https://strategicpete.com/blog/kpis-for-fractional-cmos-2026/): For B2B and SaaS leaders, learn the KPIs for Fractional CMOs that connect marketing to ARR, CAC, pipeline, retention, and ROI. - [Marketing Operations: How to Build a Scalable Revenue System](https://strategicpete.com/blog/marketing-operations-build-scalable-steps/): For growing teams, learn how Marketing Operations improves workflows, reporting, automation, and revenue impact with a scalable 5-step framework. - [How Private Equity Firms Use Fractional CMOs to Accelerate Returns](https://strategicpete.com/blog/how-private-equity-firms-use-fractional-cmos-accelerate-returns/): How fractional CMOs accelerate EBITDA, streamline marketing systems, and boost exit valuations for PE portfolio companies. - [Fractional CMO vs Paid Media Agencies for SaaS: How to Choose the Right Partner](https://strategicpete.com/blog/fractional-cmo-vs-paid-media-agencies-for-saas/): For SaaS leaders, compare Fractional CMO vs Paid Media Agencies for SaaS to choose the right strategy, execution, and growth partner. - [Why Your Marketing Budget Isn't Generating Revenue—And How to Fix It](https://strategicpete.com/blog/marketing-budget-isnt-generating-revenue/): For B2B leaders, learn why your Marketing Budget Isn't Generating Revenue and how to cut waste, track ROI, and improve growth. - [Why AI Is Reshaping Digital Marketing Metrics—and What to Measure Now](https://strategicpete.com/blog/ai-is-reshaping-digital-marketing-metrics/): For mid-market leaders, learn how AI is reshaping digital marketing metrics and which 7 revenue-focused KPIs matter most in 2026. - [How a Fractional CMO for SaaS Startups Builds a Growth Engine](https://strategicpete.com/blog/fractional-cmo-for-saas-startups/): SaaS startup scaling? See how a Fractional CMO for SaaS Startups improves positioning, demand gen, CAC, pipeline, and revenue growth. - [The Marketing Mistakes That Kill B2B Growth—and How to Fix Them](https://strategicpete.com/blog/marketing-mistakes-that-kill-b2b-growth/): Struggling with stalled pipeline? Discover Marketing Mistakes That Kill B2B Growth and practical fixes to improve revenue, leads, and sales alignment. - [How to Build a SaaS Startup Marketing Strategy That Scales Revenue](https://strategicpete.com/blog/saas-startup-marketing-strategy/): For SaaS founders, learn how a SaaS Startup Marketing Strategy connects positioning, pipeline, and fractional leadership to scale growth. - [Tactical Marketing in the Age of AI Agents: What B2B Leaders Must Change in 2026 ](https://strategicpete.com/blog/tactical-marketing-in-the-age-of-ai-agents/): For B2B CEOs, tactical marketing in the age of AI agents means better visibility, personalization, and revenue control. See the 5-step framework. - [How a Fractional CMO Helps SaaS Startups Scale Smarter](https://strategicpete.com/blog/scaling-saas-startup-fractional-cmo/): For SaaS startups needing growth leadership, this fractional CMO guide explains costs, responsibilities, and how to improve CAC, pipeline, & ROI. - [When Should You Hire a Fractional VP of Marketing Instead of a CMO?](https://strategicpete.com/blog/fractional-vp-of-marketing-vs-cmo/): For B2B teams with strategy but weak execution, this guide explains when a Fractional VP of Marketing is a better fit than a CMO. - [10 Marketing Bottlenecks That Slow Down In-House Teams](https://strategicpete.com/blog/10-marketing-bottlenecks-that-kill-growth/): For in-house teams and founders, this guide explains marketing bottlenecks, how they stall growth, and how to fix them with smarter systems. - [What Is Big M Marketing and Why Does It Matter for Business Growth?](https://strategicpete.com/blog/big-m-marketing-understanding-the-basics/): For B2B teams and growing businesses, this guide explains Big M Marketing, how it differs from small m marketing, and how to use it well. - [How Fractional Marketing Services Help Growth-Stage Companies Scale Smarter](https://strategicpete.com/blog/fractional-marketing-services-growth-stage/): For growth-stage companies, fractional marketing services deliver senior strategy, better ROI, lower CAC, and faster growth without a full-time hire. - [How a Fractional VP Marketing Turns Strategy Into Results](https://strategicpete.com/blog/fractional-vp-marketing-strategy-execution/): Need better pipeline, CAC, and team alignment? Fractional VP Marketing gives growth-stage companies senior leadership without full-time cost. - [Search Behavior Is Changing: What Modern Marketers Need to Know](https://strategicpete.com/blog/8-ways-user-search-behavior-affects-seo/): For marketers and brands, this guide explains search behavior, user intent, and platform shifts so you can build smarter SEO content that wins clicks. - [7 Mistakes in Marketing Brands Still Make in 2026](https://strategicpete.com/blog/7-mistakes-in-marketing-in-2026/): For CEOs and marketers, this guide breaks down mistakes in marketing that hurt trust, sales, and growth—plus how to fix them in 2026. - [AI Marketing in 2026: 36 Affordable Tools for Lean, High-Impact Teams](https://strategicpete.com/blog/36-affordable-tools-for-ai-marketing/): For freelancers, CMOs, and lean teams, this AI marketing guide covers 36 affordable tools to create, automate, and grow faster in 2026. - [How To Market Food Products With Strategies That Drive Sales](https://strategicpete.com/blog/how-to-market-food-products-playbook/): Learn how to market food products with 15 proven strategies for branding, SEO, packaging, and customer loyalty that help food brands grow. - [How To Market a School and Attract More Families With Confidence](https://strategicpete.com/blog/how-to-market-a-school-to-retain-families/): For school leaders and marketers, learn how to market a school with proven strategies to boost enrollment, build trust, and attract families. - [How To Market a Funeral Home Respectfully in a Digital-First World](https://strategicpete.com/blog/how-to-market-a-funeral-home/): Discover how to market a funeral home with compassion, strong digital visibility, and proven strategies that build trust and attract families. - [How to Market to Developers Without Losing Their Trust](https://strategicpete.com/blog/how-to-market-to-developers/): Learn how to market to developers with content, documentation, community, and DX strategies that build trust and drive product adoption. - [How To Market a Book Using Alex Hormozi’s Launch Strategy](https://strategicpete.com/blog/how-to-market-a-book-like-alex-hormozi/): Authors learning how to market a book will get proven launch ideas, audience-building tactics, and offer strategies inspired by Alex Hormozi. - [How To Market Corporate Housing and Attract More Business Tenants](https://strategicpete.com/blog/how-to-market-corporate-housing-10-tactics/): For owners and operators, learn how to market corporate housing to attract business tenants, boost occupancy, and win longer stays. - [How To Market Architectural Services and Generate More Qualified Leads](https://strategicpete.com/blog/how-to-market-architectural-services/): For architects and firms, learn how to market architectural services with SEO, PPC, content, and email to attract better leads and grow steadily. - [What a Marketing Strategist Does and Why Your Business May Need One](https://strategicpete.com/blog/marketing-strategist/): For business owners and teams, this guide explains what a Marketing Strategist does, key skills, salary, and when hiring one makes sense. - [How to Find the Right Marketing Expert for Your Business](https://strategicpete.com/blog/marketing-expert/): Looking for a marketing expert? Learn the top qualities, skills, and strategies that help businesses grow and choose the right fit. - [Why a Fractional CEO Could Be the Smartest Hire for Your Startup](https://strategicpete.com/blog/fractional-ceo/): For startups and small businesses, a Fractional CEO offers strategic leadership, lower costs, and flexible growth support. Learn when it makes sense. - [How to Measure Market Traction for Startup Growth](https://strategicpete.com/blog/market-traction-101-how-to-leverage-it/): For startups and small businesses, learn how to measure market traction using key growth, CAC, retention, and revenue metrics that attract investors. - [What a Chief Brand Officer Does, Why It Matters, and How the Role Is Growing ](https://strategicpete.com/blog/what-does-a-chief-brand-officer-cbo-do/): Learn what a Chief Brand Officer does, how much they earn, and why this role matters for brand growth, trust, and long-term business strategy. - [How the 5W1H Framework Strengthens Marketing Analytics](https://strategicpete.com/blog/how-the-5w1h-framework-helps-in-marketing/): For marketers and business leaders, this guide explains how 5W1H improves marketing analytics, decision-making, audience insights, and ROI. - [Upstream Marketing Explained: How It Supports Long-Term Growth](https://strategicpete.com/blog/upstream-marketing-and-downstream-marketing/): Learn how upstream marketing helps businesses identify customer needs, shape strategy, and improve ROI with smarter long-term planning. - [Fractional VP of Marketing: Executive Strategy Without the Full-Time Overhead](https://strategicpete.com/blog/fractional-vp-of-marketing-executive/): For growing companies, a Fractional VP of Marketing brings senior strategy, team alignment, and revenue focus without full-time executive cost. - [When Your Business Needs Fractional Marketing Support and When It Doesn’t](https://strategicpete.com/blog/need-fractional-marketing-support/): For growing businesses weighing leadership vs hiring, learn when fractional marketing support makes sense, what it includes, and when it doesn’t. - [How a Fractional CMO for Professional Services Helps Firms Scale](https://strategicpete.com/blog/fractional-cmo-for-professional-services/): For consultancies, law firms, and advisors, this guide explains how a fractional CMO for professional services drives growth, leads, and ROI. - [Strategic Marketing Leadership for Complex B2B Growth](https://strategicpete.com/blog/strategic-marketing-leadership-complex-b2b-growth/): How fractional CMOs align sales and marketing, cut CAC, and build revenue-focused systems for complex B2B firms using 90-day roadmaps... - [When to Hire Fractional Marketing Services Instead of an Agency](https://strategicpete.com/blog/fractional-marketing-services-vs-agency/): Compare fractional marketing services vs. agencies: costs, leadership, execution, and when each model delivers better ROI . - [Fractional VP of Marketing: The Right Move When Strategy Is Clear but Execution Isn’t](https://strategicpete.com/blog/fractional-vp-of-marketing-right-move/): Bring in a Fractional VP to turn strategy into revenue: improve CAC, pipeline coverage, team alignment, and execution within 90... - [How to Evaluate a CMO for Hire Before You Commit](https://strategicpete.com/blog/how-to-evaluate-a-cmo-for-hire/): Learn how to evaluate a CMO for hire using a proven scorecard, key interview criteria, red-flag checks, and 30/60/90-day benchmarks before you commit. - [Fractional Marketing Consultant vs Agency: What You’re Really Paying For](https://strategicpete.com/blog/fractional-marketing-consultant-vs-agency/): Compare fractional marketing consultant vs agency to see which delivers better value for your business, from strategy and leadership to execution. - [The SaaS SEO Agency That Turns Traffic Into Revenue ](https://strategicpete.com/blog/saas-seo-agency-turns-traffic-into-revenue/): A SaaS SEO agency should be accountable for business movement, not just marketing activity. But how do business owners learn to adjust this? - [The Complete SaaS Inbound Marketing Playbook ](https://strategicpete.com/blog/the-complete-saas-inbound-marketing-guide/): SaaS inbound marketing isn’t just “content that attracts.” It’s a coordinated system designed to shape how buyers understand their problem. - [How To Market a Plumbing Business: 20 Proven Strategies](https://strategicpete.com/blog/how-to-market-a-plumbing-business/): Busy one month, slow the next? Learn how to market a plumbing business using visibility, trust, and systems plumbers actually use. - [How To Market an Online Business: From Setup To Scale](https://strategicpete.com/blog/how-to-market-an-online-business/): Here are some important, interesting insights on how to market an online business from the ground up, focusing on proper and effective marketing. - [How To Market a Video Production Company: 10 Proven Strategies](https://strategicpete.com/blog/how-to-market-a-video-production-company/): If you’re trying to understand how to market a video production company that actually drives pipeline, you need a system, not scattered tactics. - [9 Reasons Your Marketing Team Is Working Hard But Not Growing Revenue ](https://strategicpete.com/blog/marketing-team-not-growing-revenue/): Full dashboards, buzzy Slack, and the calendar stacked with “high-priority” launches. Your marketing team is working hard. Yet, where's revenue? - [How To Market Your Restaurant in 10 Ways](https://strategicpete.com/blog/how-to-market-your-restaurant-in-10-ways/): Do you know how to market your restaurant? It requires more than flashy campaigns. Ensure the fundamentals of your business are strong. - [People Worth Caring About Podcast Announcement](https://strategicpete.com/blog/people-worth-caring-about-podcast/): Building on the docuseries' visual intimacy, "People Worth Caring About" has now ventured into audio, launching a new podcast! - [Cracking the Code: How to Market to Gen Z ](https://strategicpete.com/blog/cracking-the-code-how-to-market-to-gen-z/): With over 69 million in the U.S., Gen Z is diverse, pragmatic, and socially conscious, businesses need to know how to market to Gen Z effectively. - [How To Market a Cleaning Company in 23 Ways](https://strategicpete.com/blog/how-to-market-a-cleaning-company/): Knowing how to market a cleaning company requires a strategic approach that goes beyond discounts and generic messaging. Do you know how? - [How To Market a Moving Company: 20+ Proven Tactics](https://strategicpete.com/blog/how-to-market-a-moving-company/): Wondering how to market a moving company in today’s digital-first world? You win online by owning every stage of the digital customer journey. - [How To Market a Tree Service Business: Grow Your Clientele ](https://strategicpete.com/blog/how-to-market-a-tree-service-business/): Knowing how to market a tree service business is essential, as the tree service that wins is the one that’s right there with proof, speed, and trust. - [How To Market Your Business Locally](https://strategicpete.com/blog/how-to-market-your-business-locally/): Local marketing is central to today’s online‑to‑offline (O2O) commerce, guiding nearby shoppers from a digital search to an in‑store purchase.... - [How To Market a Podcast ](https://strategicpete.com/blog/how-to-market-a-podcast/): With so many shows vying for attention, learning how to market a podcast the right way should be a deliberate and intentional process. - [Peter Murphy Lewis’ Docuseries People Worth Caring About Featured in I Advance Senior Care](https://strategicpete.com/blog/peter-murphy-lewis-docuseries-people-worth-caring-about-featured-in-i-advance-senior-care/): Peter Murphy Lewis is honored to have his docuseries People Worth Caring About highlighted in I Advance Senior Care. This... - [Outsourced CMO Services: Scale Faster, Cost Effectively ](https://strategicpete.com/blog/outsourced-cmo-services/): Enhance your business with expert outsourced CMO services, designed to elevate marketing strategy and drive robust growth. - [12 Effective Strategies Used by B2B Marketing Consultants](https://strategicpete.com/blog/b2b-marketing-consultants/): What B2B marketing consultants actually do: 12 strategies for long sales cycles and multiple decision-makers — and when to hire an agency instead. - [15 Innovative Techniques for B2B Demand Generation ](https://strategicpete.com/blog/b2b-demand-generation/): Boost Your B2B Leads! Discover 15 cutting-edge B2B demand generation techniques that drive engagement, conversions, and revenue growth. - [Why Senior Caregiving is More Than Just a Job – Featured in Care.com](https://strategicpete.com/blog/why-senior-caregiving-is-more-than-just-a-job-featured-in-care-com/): Senior caregiving is often seen as tough, emotionally draining work. What people don’t realize is how much joy, purpose, and fulfillment come with it. - [CAFÉ ANNE Features Peter Murphy Lewis: The Remote Work Dress Code for Remote Workers](https://strategicpete.com/blog/cafe-anne-peter-murphy-lewis-the-remote-work-dress-code/): Anne Kadet, who writes some of the best, most relatable content on work and life, dug into the psychology of remote work dress code - [How We Fixed Podcast Pitches and Landed 42 Interviews – Featured in MarketingSherpa](https://strategicpete.com/blog/how-we-fixed-podcast-pitches-and-landed-42-interviews-featured-in-marketingsherpa/): Most podcast pitches get ignored. Over 6 months, Peter Murphy Lewis and his team landed 42 podcast appearances. - [Why Corporations Should Consider an Outsourced Marketing Team ](https://strategicpete.com/blog/outsourced-marketing-team/): Discover how an outsourced marketing team can help corporations streamline strategies, reduce overhead, and achieve faster results. - [5 Reasons You Need a Fractional Head of Content](https://strategicpete.com/blog/fractional-head-of-content/): Home Having a fractional head of content on your team is widely favored in the modern business atmosphere. The role... - [Maximizing Online Success With a Fractional SEO Director](https://strategicpete.com/blog/fractional-seo-director/): Transform your digital presence with a fractional SEO director—proven strategies to drive traffic, boost rankings, and grow your business. - [Digital Marketing Outsourcing: The Key To Business Growth](https://strategicpete.com/blog/digital-marketing-outsourcing/): Discover why digital marketing outsourcing is the ultimate growth hack—expert strategies, lower costs, and scalable results for your business. - [What Is a Fractional CEO? ](https://strategicpete.com/blog/what-is-a-fractional-ceo/): What is a fractional CEO, and why are they the secret weapon for scaling businesses? Learn how they transform companies without full-time costs. - [How SaaS Demand Generation Differs from Traditional Marketing](https://strategicpete.com/blog/saas-demand-generation/): Discover how SaaS demand generation sets itself apart from traditional marketing. Learn key strategies, tools, and insights to drive growth - [The Caregiver Chronicles: What Peter Murphy Lewis Learned From the Unsung Heroes of Caregiving](https://strategicpete.com/blog/what-peter-murphy-lewis-learned-from-the-unsung-heroes-of-caregiving/): Peter shared a deeply insightful look into what it really means to walk in the shoes of a caregiver. - [Why You Need To Hire a Marketing Consultant for Small Businesses ](https://strategicpete.com/blog/marketing-consultant-for-small-businesses/): Unlock your potential by hiring a marketing consultant for small businesses. Learn how expert guidance can drive growth, build your brand, & maximize your ROI. - [How Digital Marketing Strategy Consultants Can Transform Your Underperforming Campaigns ](https://strategicpete.com/blog/digital-marketing-strategy-consultants/): Struggling with underperforming campaigns? Learn how digital marketing strategy consultants can optimize your approach, boost ROI, and drive lasting success. - [10 Questions To Ask Before You Hire a Marketing Expert To Boost Your Revenue ](https://strategicpete.com/blog/hire-a-marketing-expert/): Hire a marketing expert with these 10 essential questions. Learn how to assess their expertise, strategy, and fit to maximize your revenue growth. - [Marketing Consultants: What They Do, What They Cost, and How to Choose One](https://strategicpete.com/blog/marketing-consultants/): Explore the true cost of hiring marketing consultants and uncover whether their expertise is worth the investment. Weigh the pros, cons, and ROI - [Small Business Marketing Expert Strategies: What Works Today ](https://strategicpete.com/blog/small-business-marketing-expert/): Discover proven small business marketing expert strategies that drive results in today's competitive landscape. Explore expert tips on SEO, content, & more - [10 Tips From Small Business Marketing Experts for Growth](https://strategicpete.com/blog/small-business-marketing-experts/): Accelerate your growth with these 10 tips from small business marketing experts. Learn strategies to boost visibility & attract customers. - [Startup Marketing Consultant Tips: Best Practices for Startups ](https://strategicpete.com/blog/startup-marketing-consultant/): Discover essential startup marketing consultant tips and best practices to fuel growth. Learn how to attract customers, & scale your business. - [The Voice Search Revolution: Why CEOs Can’t Afford to Ignore It](https://strategicpete.com/blog/the-voice-search-revolution-why-ceos-cant-afford-to-ignore-it/): The future of digital marketing is no longer a far-off dream. It’s here, and it’s spoken, not typed. Voice search... - [10 Groundbreaking Insights into EQ for Modern Workplaces](https://strategicpete.com/blog/10-groundbreaking-insights-into-eq-for-modern-workplaces/): Introduction Remote work has shifted from an experiment to a permanent fixture, but with it comes a slate of complex... - [Fractional CMO Salary: What You Can Expect to Pay](https://strategicpete.com/blog/fractional-cmo-salary/): For startups and SMBs, this guide explains fractional CMO salary, hourly rates, total costs, and ROI so you can budget smarter and hire confidently. - [The Future of Financial Planning: 5 Trends CEOs Need to Watch for 2025](https://strategicpete.com/blog/the-future-of-financial-planning-5-trends-ceos-need-to-watch-for-2025/): Five key financial planning trends CEOs need to watch in 2025 including strategy technology leadership and long term business resilience. - [New Docuseries Reveals the Realities of Senior Caregiving](https://strategicpete.com/blog/for-immediate-release-new-docuseries-people-worth-caring-about-reveals-the-realities-of-senior-caregiving/): October 31 – People Worth Caring About, a new docuseries created with the Nebraska Health Care Association, brings an honest... - [From Boardrooms to Playgrounds: How Bringing My Son to Business Events Led to a Feature in Business Insider](https://strategicpete.com/blog/from-boardrooms-to-playgrounds-how-bringing-my-son-to-business-events-led-to-a-feature-in-business-insider/): A personal story about leadership, family, and authenticity and how it led to a feature in Business Insider. - ["People Worth Caring About": The Docuseries That’s Shaking Up Long-Term Care—And McKnight’s Is Talking About It](https://strategicpete.com/blog/people-worth-caring-about-the-docuseries-thats-shaking-up-long-term-care-and-mcknights-is-talking-about-it/): When a major publication like McKnight’s Long-Term Care News shines a spotlight on a project, people listen. And they’re listening... - [7 Days in 7 Nursing Homes: The Docuseries Shaking Up Nebraska's Long-Term Care](https://strategicpete.com/blog/7-days-in-7-nursing-homes-the-docuseries-shaking-up-nebraskas-long-term-care/): Produced by Strategic Pete, the docuseries Shaking Up Nebraska's Long-Term Care follows host Peter Murphy Lewis as he spends 7 days in 7 different nursing homes - [Mastering Advertising for Financial Services: Navigating Compliance and Building Trust ](https://strategicpete.com/blog/advertising-for-financial-services/): Enhance your growth with expert advertising for financial services and utilize effective financial advertising strategies. - [Overcoming Scaling Challenges with Strategic Insight: Peter Murphy Lewis’s Approach](https://strategicpete.com/blog/overcoming-scaling-challenges-with-strategic-insight-peter-murphy-lewiss-approach/): Scaling a business is anything but straightforward. It comes with tough decisions, scaling challenges, and the need of staying true to core values. ## Reports ## Case Study - [How Nebraska Put Long-Term Care on Screen—and Gave It a Voice](https://strategicpete.com/case_studies/how-nebraska-put-long-term-care-on-screen-and-gave-it-a-voice/): Every day across Nebraska, long-term care professionals show up for moments most people never see. They care for aging neighbors,... - [80,000+ Views: How Long-Form Storytelling Built People Worth Caring About](https://strategicpete.com/case_studies/people-worth-caring-about/): People Worth Caring About has shown that long-form storytelling changes perceptions, builds trust, and creates lasting connections. - [48 Hours to National News: Kansas Hippo’s Media Outreach Success](https://strategicpete.com/case_studies/kansas-hippo-media-outreach-success/): A male pygmy Kansas hippo was born but the story had a short attention span; we did our marketing magic and this is what happened. - [Mini-Documentary: Glass Peaks Senior Living](https://strategicpete.com/case_studies/mini-doc-glass-peaks-senior-living/): For this case study, Glass Peaks Senior Living (Toledo, OH) partnered with Strategic Pete to produce a mini-documentary focused on their memory-care unit. - [Turning Front-Page Mentions into Tangible Financial Gains in The Healthcare Industry](https://strategicpete.com/case_studies/gains-in-the-healthcare-industry/): An Introduction to Peter Murphy Lewis and Strategic Pete Peter Murphy Lewis is the visionary behind Strategic Pete and a... - [The PR Process for Banks: From Pitch To Front-Page Mentions and Real Revenue](https://strategicpete.com/case_studies/the-pr-process-for-banks/): Executive Summary Within the financial space, small to mid-sized businesses often struggle to gain meaningful visibility in high-authority publications, where... - [Why Case Studies Work (And Why Most Businesses Miss the Point) ](https://strategicpete.com/case_studies/why-case-studies-work/): Why case studies work? Brick-and-mortar businesses often underestimate the power of case studies, yet they’re a game-changer in today’s market. - [AI-Fueled Marketing: How Strategic Pete Supercharged Client Engagement](https://strategicpete.com/case_studies/ai-fueled-marketing/): Discover how Strategic Pete uses AI-fueled marketing to 5x content, personalize outreach, and transform operations for high-growth businesses. - [From Guest to Host: How Strategic Pete’s Podcast Takeover Amplifies Authority & Audience Engagement](https://strategicpete.com/case_studies/strategic-petes-podcast-takeover/): Podcast takeovers are a game changer. We've doubled our audience touchpoints and solidified our authority in the digital marketing space. How? - [39 Podcasts, 99 PR Quotes and 500K Listeners – Here’s How We Did It!  ](https://strategicpete.com/case_studies/39-podcasts-99-pr-quotes/): 500K listeners, 99 PR quotes & 39 podcasts: Here’s the blueprint behind our explosive PR growth strategy—and how you can do the same! - [From Leaks to Leads: Accelerated Growth via SDRs in B2B Companies](https://strategicpete.com/case_studies/accelerated-growth-via-sdrs/): Struggling with low-quality leads? Discover how SDRs can turn leaks into high-value opportunities and fuel accelerated growth for explosive B2B success. - [The Strategic Pete Blueprint: What Is a Marketing Audit & How We Do It](https://strategicpete.com/case_studies/marketing-audit-how-we-do-it/): Introduction Every business has its unique challenges, but for one professional training company (let’s call them “the Client”), a marketing... - [100X Lead Generation for a Long-Term Care SaaS Company](https://strategicpete.com/case_studies/100x-lead-generation-for-a-long-term-care-saas-company/): Stats: Introduction Long-term success in B2B marketing requires more than traditional tactics; it demands a creative, resourceful, and deeply strategic... - [Traction Scorecard Template Explained: Your Path to Sales & Marketing Success](https://strategicpete.com/case_studies/traction-scorecard-explained/): Download our free Traction Scorecard Template, complete with a Sales Team Scorecard and Marketing Scorecard Template—plus scorecard ideas to boost your growth. - [How I Got 42 Podcast Bookings in 6 Months and Reached 500,000 Listeners](https://strategicpete.com/case_studies/how-i-got-42-podcast-bookings-in-6-months-and-reached-500000-listeners/): Stats Introduction It’s a well-known and often repeated fact that digital presence is essential for businesses today. Advertising is an... - [How Strategic Pete Improved Koehn Painting's Revenue by 33%](https://strategicpete.com/case_studies/how-strategic-pete-improved-koehn-paintings-revenue-by-33/): Case study: how Strategic Pete's marketing strategy grew Koehn Painting's revenue 33% — the positioning, channels, and decisions behind the result. - [How Strategic Pete Catapulted Koehn Painting's Call Volume by 400%](https://strategicpete.com/case_studies/koehn-paintings-call-volume-by-400/): Case study: the marketing strategy that grew Koehn Painting's call volume by 400% — what Strategic Pete changed and how the phones started ringing. ## Case Study # # Detailed Content ## Pages > Brand story video production with documentary craft — origin films, customer stories, and culture films that make people believe you. See the proof. - Published: 2026-08-16 - Modified: 2026-08-27 - URL: https://strategicpete.com/brand-story-video-production/ > Documentary video production for associations, companies, and essential industries — long-format films and docuseries that make people feel your work. - Published: 2026-08-12 - Modified: 2026-08-27 - URL: https://strategicpete.com/documentary-video-production/ > Documentary-style nonprofit video production for 501(c)(3)s, foundations and associations. Films that move donors, recruit staff and get watched to the end. - Published: 2026-08-10 - Modified: 2026-08-27 - URL: https://strategicpete.com/nonprofit-video-production/ > Documentary-style healthcare video production for associations, senior living, and care teams. 28+ episodes streaming on Roku, Apple TV & more. See our work. - Published: 2026-08-09 - Modified: 2026-08-27 - URL: https://strategicpete.com/healthcare-video-production/ - Published: 2026-07-21 - Modified: 2026-09-01 - URL: https://strategicpete.com/storytelling-documentary/ > PR-offer-2026 - Published: 2026-06-16 - Modified: 2026-06-16 - URL: https://strategicpete.com/pr-offer-2026/ > Your customers ask ChatGPT, Gemini and Perplexity for a recommendation. We make your business the answer, in 90 days. Free 20-minute check. - Published: 2026-05-21 - Modified: 2026-09-04 - URL: https://strategicpete.com/ai-visibility-services/ > A marketing consultancy for organizations whose story hasn't caught up to their value. Fractional CMO strategy plus documentary-grade storytelling. - Published: 2026-04-23 - Modified: 2026-08-27 - URL: https://strategicpete.com/about-us/ > A fractional CMO for CEOs who are accidentally running marketing. Strategy, systems and accountability — installed in 8 weeks, not handed over as a deck. - Published: 2025-10-30 - Modified: 2026-09-03 - URL: https://strategicpete.com/hire-fractional-cmo/ > See real world social proof including testimonials partnerships and features that highlight Strategic Pete’s impact and credibility. - Published: 2025-06-05 - Modified: 2026-09-01 - URL: https://strategicpete.com/social-proof/ > Marketing strategy and leadership support tailored for healthcare organizations focused on clarity compliance and growth. - Published: 2025-05-02 - Modified: 2026-08-10 - URL: https://strategicpete.com/healthcare-offer/ > Meet the sponsors and partners who support Strategic Pete and help make impactful content and insights possible. - Published: 2025-05-01 - Modified: 2026-08-10 - URL: https://strategicpete.com/sponsors/ > Interns to A-Players — Strategic Pete's series on turning marketing interns into high-performing operators: episodes, lessons, and playbooks. - Published: 2025-04-09 - Modified: 2026-08-12 - URL: https://strategicpete.com/interns-to-a-players/ - Published: 2025-04-08 - Modified: 2025-05-02 - URL: https://strategicpete.com/5-pr-quotes-step-2-vsl/ - Published: 2025-04-08 - Modified: 2025-05-02 - URL: https://strategicpete.com/5-pr-quotes-step-1-optin/ - Published: 2025-03-19 - Modified: 2026-02-01 - URL: https://strategicpete.com/strategic-pete-takeover-podcast/ > Una historia personal sobre ambición, crecimiento y liderazgo inspirada en el sueño americano. - Published: 2025-03-13 - Modified: 2026-02-04 - URL: https://strategicpete.com/sueno-americano/ > Explore media features interviews and podcast appearances sharing insights on marketing leadership and growth strategy. - Published: 2025-02-27 - Modified: 2026-02-04 - URL: https://strategicpete.com/media-and-podcast/ > From vital marketing leadership skills to real-world challenges, explore actionable strategies to excel in today’s fast-paced marketing world. - Published: 2025-02-26 - Modified: 2026-08-12 - URL: https://strategicpete.com/services/marketing-leadership/ > Learn how Strategic Pete helps businesses grow through clear marketing strategy leadership alignment and execution without wasted spend. - Published: 2025-02-26 - Modified: 2026-08-28 - URL: https://strategicpete.com/agency/ - Published: 2025-02-25 - Modified: 2025-03-19 - URL: https://strategicpete.com/advisory-board-landing-page-one/ > Corporate documentary production and fractional CMO leadership that help companies and associations earn trust and grow. 28+ episodes, 32.1M reach. - Published: 2025-02-05 - Modified: 2026-08-18 - URL: https://strategicpete.com/ > From strategy to results: Learn how Strategic Pete's B2B marketing services drive growth and deliver ROI every step of the way. - Published: 2025-01-22 - Modified: 2026-09-01 - URL: https://strategicpete.com/services/b2b-marketing-services/ > Discover what integration and onboarding look like with a fractional marketing team. Learn how they seamlessly drive results from day one. - Published: 2025-01-17 - Modified: 2026-09-01 - URL: https://strategicpete.com/services/fractional-marketing/ > Learn about Strategic Pete's marketing consulting, which offers expert advice and solutions to help your business achieve its marketing objectives. - Published: 2024-12-30 - Modified: 2026-08-27 - URL: https://strategicpete.com/services/marketing-consulting-services/ > For founders who want to handle marketing themselves with guidance frameworks and clarity from Strategic Pete. - Published: 2024-10-31 - Modified: 2026-08-12 - URL: https://strategicpete.com/i-want-to-do-it-myself/ - Published: 2024-10-31 - Modified: 2026-08-27 - URL: https://strategicpete.com/people-worth-caring-about/ - Published: 2024-09-19 - Modified: 2026-09-01 - URL: https://strategicpete.com/podcast-pitching-tool/ - Published: 2024-08-19 - Modified: 2026-08-28 - URL: https://strategicpete.com/aquitelastraigopeter/ > Get in touch with Strategic Pete to discuss marketing strategy leadership support and growth opportunities. - Published: 2024-08-15 - Modified: 2026-08-12 - URL: https://strategicpete.com/contact/ > Documented results from Strategic Pete's documentary, PR and demand generation work — films that reached millions and campaigns that moved revenue. - Published: 2024-07-29 - Modified: 2026-08-10 - URL: https://strategicpete.com/case-studies/ > Marketing reports and research from Strategic Pete — data-backed insights on strategy, growth, and storytelling for CEOs and marketing leaders. - Published: 2024-07-29 - Modified: 2026-08-12 - URL: https://strategicpete.com/reports/ > Access marketing resources guides tools and insights designed to help leaders simplify strategy improve focus and drive growth. - Published: 2024-07-24 - Modified: 2026-08-02 - URL: https://strategicpete.com/resources/ > Read Testimonials from CEOs, founders, and operators who trusted Strategic Pete to grow revenue, sharpen strategy, and improve marketing performance. - Published: 2024-07-12 - Modified: 2026-09-01 - URL: https://strategicpete.com/wall-of-love/ > Request a marketing audit to identify gaps clarify priorities and uncover opportunities to improve performance and return on investment. - Published: 2024-07-08 - Modified: 2026-08-03 - URL: https://strategicpete.com/audit/ - Published: 2024-06-20 - Modified: 2025-03-18 - URL: https://strategicpete.com/privacy-policy-strategicpete/ > Insights on marketing leadership strategy AI and growth including expert articles podcasts case studies and practical guidance. - Published: 2023-08-09 - Modified: 2026-05-11 - URL: https://strategicpete.com/blog/ - Published: 2023-08-09 - Modified: 2026-09-01 - URL: https://strategicpete.com/marketing-scorecard-tool/ > Explore marketing services including strategy leadership fractional CMO support and growth focused execution for scaling businesses. - Published: 2023-08-08 - Modified: 2026-08-27 - URL: https://strategicpete.com/services/ ## Posts > “National smart TV distribution” is a claim almost every production company makes. It raises an obvious question: where, exactly? - Published: 2026-08-19 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/documentary-distribution-where-films-land/ - Categories: Blog > Before nonprofit storytelling becomes a production schedule, there is a harder question to answer: is your organization ready? - Published: 2026-08-17 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/nonprofit-storytelling-ready-to-be-filmed/ - Categories: Blog > Usually, “testimonial video” gets used as a catch-all, but buyers are often talking about three very different things. Do you know what they are? - Published: 2026-08-17 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/testimonial-video-production-vs-customer/ - Categories: Blog > Learn how to hire a fractional CMO for B2B growth, including costs, qualifications, hiring tips, and how strategic marketing leadership drives results. - Published: 2026-08-03 - Modified: 2026-09-03 - URL: https://strategicpete.com/blog/how-to-hire-a-fractional-cmo-for-b2b-marketing-a-practical-guide-for-growing-companies/ - Categories: Blog > Thought leadership that does not drive revenue is just expensive content. Forget more posts, bigger production budgets, or louder personal branding - Published: 2026-07-22 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/b2b-thought-leadership-expertise-revenue/ - Categories: Marketing Leadership > Compare in-house marketing and fractional CMOs by cost, strategy, flexibility, and growth stage to choose the right model. - Published: 2026-07-10 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/how-to-choose-between-in-house-marketing-and-a-fractional-cmo-complete-strategy-guide/ - Categories: Blog, Marketing Leadership > Discover smart marketing strategies using outsourcing, automation, and fractional CMO leadership to grow without hiring. - Published: 2026-06-26 - Modified: 2026-07-10 - URL: https://strategicpete.com/blog/how-to-scale-marketing-without-hiring-a-full-time-marketer/ - Categories: Marketing Leadership > Discover the best fractional CMO companies for startups and growing businesses. Compare top firms, their strengths, and find the right marketing partner to accelerate growth. - Published: 2026-06-10 - Modified: 2026-06-25 - URL: https://strategicpete.com/blog/best-fractional-cmo-companies/ - Categories: Fractional CMO Services - Tags: Best Fractional CMO Companies > Understand the CMO role, from brand strategy to KPIs, revenue growth, AI, and fractional CMO support. A clear guide for growing companies. - Published: 2026-05-20 - Modified: 2026-08-03 - URL: https://strategicpete.com/blog/cmo/ - Categories: Marketing Leadership > For growing businesses, learn what a Head of Marketing does, key responsibilities, required skills, and how the role compares to a CMO. - Published: 2026-05-20 - Modified: 2026-05-20 - URL: https://strategicpete.com/blog/a-head-of-marketing-business-success/ - Categories: Marketing Leadership - Published: 2026-05-19 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/marketing-audit-checklist-ceo-review-areas/ - Categories: Marketing Consulting Services 15-point marketing audit for CEOs to align marketing with revenue, improve tracking, and boost ROI. > Learn which marketing frameworks fit your goals, from growth and retention to positioning, customer journeys, and AI-driven strategy. - Published: 2026-05-19 - Modified: 2026-05-19 - URL: https://strategicpete.com/blog/marketing-frameworks/ - Categories: Marketing Consulting Services > For B2B founders, learn how Fractional sales leadership improves strategy, forecasting, coaching, and sales growth without a full-time VP. - Published: 2026-05-19 - Modified: 2026-05-19 - URL: https://strategicpete.com/blog/the-truth-about-fractional-sales-leadership/ - Categories: Fractional Marketing Team - Published: 2026-05-15 - Modified: 2026-08-12 - URL: https://strategicpete.com/blog/marketing-roi-calculator-track-what-matters/ - Categories: Marketing Consulting Services Calculate CAC, LTV, and channel ROI to link marketing spend to revenue, optimize budgets, and prove marketing's business impact. > For business owners comparing options, this marketing consultant rates guide explains hourly, retainer, and project pricing for 2026. - Published: 2026-05-15 - Modified: 2026-08-03 - URL: https://strategicpete.com/blog/marketing-consultant-rates/ - Categories: Marketing Consulting Services > For B2B and SaaS leaders, learn the KPIs for Fractional CMOs that connect marketing to ARR, CAC, pipeline, retention, and ROI. - Published: 2026-05-14 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/kpis-for-fractional-cmos-2026/ - Categories: Fractional CMO Services Ten revenue-focused KPIs for fractional CMOs to show marketing's impact quickly — metrics like Net New ARR, CAC payback, ROMI, and NRR. > For growing teams, learn how Marketing Operations improves workflows, reporting, automation, and revenue impact with a scalable 5-step framework. - Published: 2026-05-14 - Modified: 2026-05-14 - URL: https://strategicpete.com/blog/marketing-operations-build-scalable-steps/ - Categories: B2B Marketing Services Five practical steps to align people, processes, tech, and data for scalable marketing operations and predictable revenue. - Published: 2026-05-05 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/how-private-equity-firms-use-fractional-cmos-accelerate-returns/ - Categories: Fractional CMO Services How fractional CMOs accelerate EBITDA, streamline marketing systems, and boost exit valuations for PE portfolio companies. > For SaaS leaders, compare Fractional CMO vs Paid Media Agencies for SaaS to choose the right strategy, execution, and growth partner. - Published: 2026-04-30 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-cmo-vs-paid-media-agencies-for-saas/ - Categories: Fractional CMO Services Compare hiring a Fractional CMO versus a paid media agency for SaaS—strategy, execution, costs, timing, and when to combine both. > For B2B leaders, learn why your Marketing Budget Isn't Generating Revenue and how to cut waste, track ROI, and improve growth. - Published: 2026-04-30 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/marketing-budget-isnt-generating-revenue/ - Categories: Marketing Consulting Services Audit spend, fix attribution, align sales and marketing, and hire strategic leadership to convert marketing spend into measurable revenue. > For mid-market leaders, learn how AI is reshaping digital marketing metrics and which 7 revenue-focused KPIs matter most in 2026. - Published: 2026-04-30 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/ai-is-reshaping-digital-marketing-metrics/ - Categories: Marketing Consulting Services > SaaS startup scaling? See how a Fractional CMO for SaaS Startups improves positioning, demand gen, CAC, pipeline, and revenue growth. - Published: 2026-04-27 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-cmo-for-saas-startups/ - Categories: Fractional CMO Services Fractional CMOs align marketing to revenue, cut costs vs full-time CMOs, and build a data-driven growth engine for SaaS. > Struggling with stalled pipeline? Discover Marketing Mistakes That Kill B2B Growth and practical fixes to improve revenue, leads, and sales alignment. - Published: 2026-04-24 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/marketing-mistakes-that-kill-b2b-growth/ - Categories: B2B Marketing Services Avoid eight common B2B marketing mistakes—clarify messaging, align sales and marketing, create urgency, and focus on revenue. > For SaaS founders, learn how a SaaS Startup Marketing Strategy connects positioning, pipeline, and fractional leadership to scale growth. - Published: 2026-04-24 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/saas-startup-marketing-strategy/ - Categories: B2B Marketing Services How fractional CMOs help SaaS startups ($1M–$20M ARR) cut costs, align marketing to revenue, and scale faster in 6–18 months. > For B2B CEOs, tactical marketing in the age of AI agents means better visibility, personalization, and revenue control. See the 5-step framework. - Published: 2026-04-22 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/tactical-marketing-in-the-age-of-ai-agents/ - Categories: Marketing Consulting Services > For SaaS startups needing growth leadership, this fractional CMO guide explains costs, responsibilities, and how to improve CAC, pipeline, & ROI. - Published: 2026-03-25 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/scaling-saas-startup-fractional-cmo/ - Categories: Fractional CMO Services Fractional CMOs deliver senior SaaS marketing leadership, cut CAC, and build repeatable growth systems without full-time cost. > For B2B teams with strategy but weak execution, this guide explains when a Fractional VP of Marketing is a better fit than a CMO. - Published: 2026-03-25 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-vp-of-marketing-vs-cmo/ - Categories: Fractional Marketing Team Decide whether you need strategy or execution: choose a Fractional CMO for big‑picture direction or a Fractional VP for operational execution. > For in-house teams and founders, this guide explains marketing bottlenecks, how they stall growth, and how to fix them with smarter systems. - Published: 2026-03-23 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/10-marketing-bottlenecks-that-kill-growth/ - Categories: Marketing Consulting Services > For B2B teams and growing businesses, this guide explains Big M Marketing, how it differs from small m marketing, and how to use it well. - Published: 2026-03-23 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/big-m-marketing-understanding-the-basics/ - Categories: Marketing Consulting Services > For growth-stage companies, fractional marketing services deliver senior strategy, better ROI, lower CAC, and faster growth without a full-time hire. - Published: 2026-03-18 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/fractional-marketing-services-growth-stage/ - Categories: Fractional Marketing Team Part-time senior marketing leadership for growth-stage companies—strategy-focused fractional CMOs who lower costs, align teams, and drive measurable revenue. > Need better pipeline, CAC, and team alignment? Fractional VP Marketing gives growth-stage companies senior leadership without full-time cost. - Published: 2026-03-18 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-vp-marketing-strategy-execution/ - Categories: Fractional Marketing Team > For marketers and brands, this guide explains search behavior, user intent, and platform shifts so you can build smarter SEO content that wins clicks. - Published: 2026-03-18 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/8-ways-user-search-behavior-affects-seo/ - Categories: Marketing Consulting Services > For CEOs and marketers, this guide breaks down mistakes in marketing that hurt trust, sales, and growth—plus how to fix them in 2026. - Published: 2026-03-18 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/7-mistakes-in-marketing-in-2026/ - Categories: Marketing Consulting Services > For freelancers, CMOs, and lean teams, this AI marketing guide covers 36 affordable tools to create, automate, and grow faster in 2026. - Published: 2026-03-18 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/36-affordable-tools-for-ai-marketing/ - Categories: Marketing Consulting Services > Learn how to market food products with 15 proven strategies for branding, SEO, packaging, and customer loyalty that help food brands grow. - Published: 2026-03-18 - Modified: 2026-08-18 - URL: https://strategicpete.com/blog/how-to-market-food-products-playbook/ - Categories: Marketing Consulting Services > For school leaders and marketers, learn how to market a school with proven strategies to boost enrollment, build trust, and attract families. - Published: 2026-03-18 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-a-school-to-retain-families/ - Categories: Marketing Consulting Services > Discover how to market a funeral home with compassion, strong digital visibility, and proven strategies that build trust and attract families. - Published: 2026-03-18 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-a-funeral-home/ - Categories: Marketing Consulting Services > Learn how to market to developers with content, documentation, community, and DX strategies that build trust and drive product adoption. - Published: 2026-03-18 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-to-developers/ - Categories: B2B Marketing Services > Authors learning how to market a book will get proven launch ideas, audience-building tactics, and offer strategies inspired by Alex Hormozi. - Published: 2026-03-18 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-a-book-like-alex-hormozi/ - Categories: Marketing Consulting Services > For owners and operators, learn how to market corporate housing to attract business tenants, boost occupancy, and win longer stays. - Published: 2026-03-18 - Modified: 2026-08-12 - URL: https://strategicpete.com/blog/how-to-market-corporate-housing-10-tactics/ - Categories: Marketing Consulting Services > For architects and firms, learn how to market architectural services with SEO, PPC, content, and email to attract better leads and grow steadily. - Published: 2026-03-18 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/how-to-market-architectural-services/ - Categories: Marketing Consulting Services > For business owners and teams, this guide explains what a Marketing Strategist does, key skills, salary, and when hiring one makes sense. - Published: 2026-03-18 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/marketing-strategist/ - Categories: Marketing Leadership > Looking for a marketing expert? Learn the top qualities, skills, and strategies that help businesses grow and choose the right fit. - Published: 2026-03-18 - Modified: 2026-08-03 - URL: https://strategicpete.com/blog/marketing-expert/ - Categories: Marketing Leadership > For startups and small businesses, a Fractional CEO offers strategic leadership, lower costs, and flexible growth support. Learn when it makes sense. - Published: 2026-03-18 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/fractional-ceo/ - Categories: Fractional Marketing Team > For startups and small businesses, learn how to measure market traction using key growth, CAC, retention, and revenue metrics that attract investors. - Published: 2026-03-18 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/market-traction-101-how-to-leverage-it/ - Categories: Demand Generation Services > Learn what a Chief Brand Officer does, how much they earn, and why this role matters for brand growth, trust, and long-term business strategy. - Published: 2026-03-18 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/what-does-a-chief-brand-officer-cbo-do/ - Categories: Marketing Leadership > For marketers and business leaders, this guide explains how 5W1H improves marketing analytics, decision-making, audience insights, and ROI. - Published: 2026-03-18 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-the-5w1h-framework-helps-in-marketing/ - Categories: Marketing Consulting Services > Learn how upstream marketing helps businesses identify customer needs, shape strategy, and improve ROI with smarter long-term planning. - Published: 2026-03-18 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/upstream-marketing-and-downstream-marketing/ - Categories: Marketing Consulting Services > For growing companies, a Fractional VP of Marketing brings senior strategy, team alignment, and revenue focus without full-time executive cost. - Published: 2026-03-09 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-vp-of-marketing-executive/ - Categories: Fractional Marketing Team Part-time senior marketing leadership that aligns marketing to revenue, speeds go-to-market, and cuts executive costs with measurable ROI. > For growing businesses weighing leadership vs hiring, learn when fractional marketing support makes sense, what it includes, and when it doesn’t. - Published: 2026-03-09 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/need-fractional-marketing-support/ - Categories: Fractional Marketing Team Understand when a fractional CMO delivers fast, cost-effective strategic leadership for growth — and when full-time or execution hires are a better fit. > For consultancies, law firms, and advisors, this guide explains how a fractional CMO for professional services drives growth, leads, and ROI. - Published: 2026-03-09 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-cmo-for-professional-services/ - Categories: Fractional CMO Services Part-time CMOs give professional services firms senior marketing leadership without full-time cost—faster results, better pipeline, and revenue-focused systems. - Published: 2026-03-02 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/strategic-marketing-leadership-complex-b2b-growth/ - Categories: Marketing Leadership How fractional CMOs align sales and marketing, cut CAC, and build revenue-focused systems for complex B2B firms using 90-day roadmaps and measurable KPIs. > Compare fractional marketing services vs. agencies: costs, leadership, execution, and when each model delivers better ROI . - Published: 2026-02-20 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-marketing-services-vs-agency/ - Categories: Fractional Marketing Team If marketing spend isn't fueling revenue, lack of leadership is the issue: use a fractional CMO for strategy and agencies for execution. - Published: 2026-01-28 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-vp-of-marketing-right-move/ - Categories: Fractional Marketing Team Bring in a Fractional VP to turn strategy into revenue: improve CAC, pipeline coverage, team alignment, and execution within 90 days. > Learn how to evaluate a CMO for hire using a proven scorecard, key interview criteria, red-flag checks, and 30/60/90-day benchmarks before you commit. - Published: 2026-01-28 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/how-to-evaluate-a-cmo-for-hire/ - Categories: Fractional CMO Services Use a weighted scorecard, revenue-focused metrics, and 30/60/90 benchmarks to evaluate CMOs, spot red flags, and ensure measurable growth. > Compare fractional marketing consultant vs agency to see which delivers better value for your business, from strategy and leadership to execution. - Published: 2026-01-26 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/fractional-marketing-consultant-vs-agency/ - Categories: Marketing Consulting Services Compare fractional marketing consultants and agencies: who owns strategy vs execution, typical fees, hidden costs, and when to hire one or combine both. > A SaaS SEO agency should be accountable for business movement, not just marketing activity. But how do business owners learn to adjust this? - Published: 2026-01-25 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/saas-seo-agency-turns-traffic-into-revenue/ - Categories: Demand Generation Services > SaaS inbound marketing isn’t just “content that attracts.” It’s a coordinated system designed to shape how buyers understand their problem. - Published: 2026-01-18 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/the-complete-saas-inbound-marketing-guide/ - Categories: Demand Generation Services > Busy one month, slow the next? Learn how to market a plumbing business using visibility, trust, and systems plumbers actually use. - Published: 2026-01-02 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-a-plumbing-business/ - Categories: Marketing Consulting Services > Here are some important, interesting insights on how to market an online business from the ground up, focusing on proper and effective marketing. - Published: 2025-12-20 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-an-online-business/ - Categories: Marketing Consulting Services > If you’re trying to understand how to market a video production company that actually drives pipeline, you need a system, not scattered tactics. - Published: 2025-12-14 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/how-to-market-a-video-production-company/ - Categories: Marketing Consulting Services > Full dashboards, buzzy Slack, and the calendar stacked with “high-priority” launches. Your marketing team is working hard. Yet, where's revenue? - Published: 2025-11-19 - Modified: 2026-08-12 - URL: https://strategicpete.com/blog/marketing-team-not-growing-revenue/ - Categories: Fractional Marketing Team > Do you know how to market your restaurant? It requires more than flashy campaigns. Ensure the fundamentals of your business are strong. - Published: 2025-09-25 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-your-restaurant-in-10-ways/ - Categories: Marketing Consulting Services > Building on the docuseries' visual intimacy, "People Worth Caring About" has now ventured into audio, launching a new podcast! - Published: 2025-08-31 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/people-worth-caring-about-podcast/ - Categories: Press Release > With over 69 million in the U.S., Gen Z is diverse, pragmatic, and socially conscious, businesses need to know how to market to Gen Z effectively. - Published: 2025-08-21 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/cracking-the-code-how-to-market-to-gen-z/ - Categories: Marketing Consulting Services > Knowing how to market a cleaning company requires a strategic approach that goes beyond discounts and generic messaging. Do you know how? - Published: 2025-08-06 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-a-cleaning-company/ - Categories: Marketing Consulting Services > Wondering how to market a moving company in today’s digital-first world? You win online by owning every stage of the digital customer journey. - Published: 2025-08-06 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/how-to-market-a-moving-company/ - Categories: Marketing Consulting Services > Knowing how to market a tree service business is essential, as the tree service that wins is the one that’s right there with proof, speed, and trust. - Published: 2025-07-28 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/how-to-market-a-tree-service-business/ - Categories: Marketing Consulting Services - Published: 2025-07-20 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-your-business-locally/ - Categories: Marketing Consulting Services > With so many shows vying for attention, learning how to market a podcast the right way should be a deliberate and intentional process. - Published: 2025-06-20 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/how-to-market-a-podcast/ - Categories: Marketing Consulting Services - Published: 2025-05-02 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/peter-murphy-lewis-docuseries-people-worth-caring-about-featured-in-i-advance-senior-care/ - Categories: Press Release > Enhance your business with expert outsourced CMO services, designed to elevate marketing strategy and drive robust growth. - Published: 2025-02-28 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/outsourced-cmo-services/ - Categories: Fractional CMO Services > What B2B marketing consultants actually do: 12 strategies for long sales cycles and multiple decision-makers — and when to hire an agency instead. - Published: 2025-02-06 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/b2b-marketing-consultants/ - Categories: B2B Marketing Services > Boost Your B2B Leads! Discover 15 cutting-edge B2B demand generation techniques that drive engagement, conversions, and revenue growth. - Published: 2025-02-06 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/b2b-demand-generation/ - Categories: B2B Marketing Services > Senior caregiving is often seen as tough, emotionally draining work. What people don’t realize is how much joy, purpose, and fulfillment come with it. - Published: 2025-02-05 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/why-senior-caregiving-is-more-than-just-a-job-featured-in-care-com/ - Categories: Press Release > Anne Kadet, who writes some of the best, most relatable content on work and life, dug into the psychology of remote work dress code - Published: 2025-02-05 - Modified: 2026-02-08 - URL: https://strategicpete.com/blog/cafe-anne-peter-murphy-lewis-the-remote-work-dress-code/ - Categories: Press Release > Most podcast pitches get ignored. Over 6 months, Peter Murphy Lewis and his team landed 42 podcast appearances. - Published: 2025-02-05 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/how-we-fixed-podcast-pitches-and-landed-42-interviews-featured-in-marketingsherpa/ - Categories: Press Release > Discover how an outsourced marketing team can help corporations streamline strategies, reduce overhead, and achieve faster results. - Published: 2025-01-20 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/outsourced-marketing-team/ - Categories: Fractional Marketing Team - Published: 2025-01-20 - Modified: 2026-08-03 - URL: https://strategicpete.com/blog/fractional-head-of-content/ - Categories: Fractional Marketing Team > Transform your digital presence with a fractional SEO director—proven strategies to drive traffic, boost rankings, and grow your business. - Published: 2025-01-17 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/fractional-seo-director/ - Categories: Fractional Marketing Team > Discover why digital marketing outsourcing is the ultimate growth hack—expert strategies, lower costs, and scalable results for your business. - Published: 2025-01-17 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/digital-marketing-outsourcing/ - Categories: Fractional Marketing Team > What is a fractional CEO, and why are they the secret weapon for scaling businesses? Learn how they transform companies without full-time costs. - Published: 2025-01-17 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/what-is-a-fractional-ceo/ - Categories: Fractional Marketing Team > Discover how SaaS demand generation sets itself apart from traditional marketing. Learn key strategies, tools, and insights to drive growth - Published: 2025-01-17 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/saas-demand-generation/ - Categories: Demand Generation Services > Peter shared a deeply insightful look into what it really means to walk in the shoes of a caregiver. - Published: 2025-01-09 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/what-peter-murphy-lewis-learned-from-the-unsung-heroes-of-caregiving/ - Categories: Press Release > Unlock your potential by hiring a marketing consultant for small businesses. Learn how expert guidance can drive growth, build your brand, & maximize your ROI. - Published: 2025-01-02 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/marketing-consultant-for-small-businesses/ - Categories: Marketing Consulting Services > Struggling with underperforming campaigns? Learn how digital marketing strategy consultants can optimize your approach, boost ROI, and drive lasting success. - Published: 2025-01-02 - Modified: 2026-08-03 - URL: https://strategicpete.com/blog/digital-marketing-strategy-consultants/ - Categories: Marketing Consulting Services > Hire a marketing expert with these 10 essential questions. Learn how to assess their expertise, strategy, and fit to maximize your revenue growth. - Published: 2025-01-02 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/hire-a-marketing-expert/ - Categories: Marketing Consulting Services > Explore the true cost of hiring marketing consultants and uncover whether their expertise is worth the investment. Weigh the pros, cons, and ROI - Published: 2025-01-02 - Modified: 2026-08-28 - URL: https://strategicpete.com/blog/marketing-consultants/ - Categories: Marketing Consulting Services > Discover proven small business marketing expert strategies that drive results in today's competitive landscape. Explore expert tips on SEO, content, & more - Published: 2025-01-02 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/small-business-marketing-expert/ - Categories: Marketing Consulting Services > Accelerate your growth with these 10 tips from small business marketing experts. Learn strategies to boost visibility & attract customers. - Published: 2025-01-02 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/small-business-marketing-experts/ - Categories: Marketing Consulting Services > Discover essential startup marketing consultant tips and best practices to fuel growth. Learn how to attract customers, & scale your business. - Published: 2025-01-02 - Modified: 2026-09-01 - URL: https://strategicpete.com/blog/startup-marketing-consultant/ - Categories: Marketing Consulting Services - Published: 2024-12-08 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/the-voice-search-revolution-why-ceos-cant-afford-to-ignore-it/ - Categories: Marketing Consulting Services - Published: 2024-12-02 - Modified: 2026-02-08 - URL: https://strategicpete.com/blog/10-groundbreaking-insights-into-eq-for-modern-workplaces/ - Categories: Press Release > For startups and SMBs, this guide explains fractional CMO salary, hourly rates, total costs, and ROI so you can budget smarter and hire confidently. - Published: 2024-12-02 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/fractional-cmo-salary/ - Categories: Fractional CMO Services > Five key financial planning trends CEOs need to watch in 2025 including strategy technology leadership and long term business resilience. - Published: 2024-11-16 - Modified: 2026-02-08 - URL: https://strategicpete.com/blog/the-future-of-financial-planning-5-trends-ceos-need-to-watch-for-2025/ - Categories: Press Release - Published: 2024-10-31 - Modified: 2026-02-08 - URL: https://strategicpete.com/blog/for-immediate-release-new-docuseries-people-worth-caring-about-reveals-the-realities-of-senior-caregiving/ - Categories: Press Release > A personal story about leadership, family, and authenticity and how it led to a feature in Business Insider. - Published: 2024-10-30 - Modified: 2026-08-27 - URL: https://strategicpete.com/blog/from-boardrooms-to-playgrounds-how-bringing-my-son-to-business-events-led-to-a-feature-in-business-insider/ - Categories: Press Release - Published: 2024-10-28 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/people-worth-caring-about-the-docuseries-thats-shaking-up-long-term-care-and-mcknights-is-talking-about-it/ - Categories: Press Release > Produced by Strategic Pete, the docuseries Shaking Up Nebraska's Long-Term Care follows host Peter Murphy Lewis as he spends 7 days in 7 different nursing homes - Published: 2024-10-24 - Modified: 2026-08-10 - URL: https://strategicpete.com/blog/7-days-in-7-nursing-homes-the-docuseries-shaking-up-nebraskas-long-term-care/ - Categories: Press Release > Enhance your growth with expert advertising for financial services and utilize effective financial advertising strategies. - Published: 2024-10-09 - Modified: 2026-05-07 - URL: https://strategicpete.com/blog/advertising-for-financial-services/ - Categories: Marketing Consulting Services > Scaling a business is anything but straightforward. It comes with tough decisions, scaling challenges, and the need of staying true to core values. - Published: 2024-10-07 - Modified: 2026-02-08 - URL: https://strategicpete.com/blog/overcoming-scaling-challenges-with-strategic-insight-peter-murphy-lewiss-approach/ - Categories: Press Release ## Reports ## Case Study - Published: 2026-02-25 - Modified: 2026-08-12 - URL: https://strategicpete.com/case_studies/how-nebraska-put-long-term-care-on-screen-and-gave-it-a-voice/ > People Worth Caring About has shown that long-form storytelling changes perceptions, builds trust, and creates lasting connections. - Published: 2025-08-25 - Modified: 2026-08-09 - URL: https://strategicpete.com/case_studies/people-worth-caring-about/ - Case Studies Category: Featured, Internal Case Studies > A male pygmy Kansas hippo was born but the story had a short attention span; we did our marketing magic and this is what happened. - Published: 2025-08-03 - Modified: 2026-08-12 - URL: https://strategicpete.com/case_studies/kansas-hippo-media-outreach-success/ - Case Studies Category: Client Case Studies > For this case study, Glass Peaks Senior Living (Toledo, OH) partnered with Strategic Pete to produce a mini-documentary focused on their memory-care unit. - Published: 2025-06-07 - Modified: 2026-08-09 - URL: https://strategicpete.com/case_studies/mini-doc-glass-peaks-senior-living/ - Case Studies Category: Internal Case Studies - Published: 2025-06-07 - Modified: 2026-08-09 - URL: https://strategicpete.com/case_studies/gains-in-the-healthcare-industry/ - Case Studies Category: Internal Case Studies - Published: 2025-06-07 - Modified: 2026-02-08 - URL: https://strategicpete.com/case_studies/the-pr-process-for-banks/ - Case Studies Category: Internal Case Studies > Why case studies work? Brick-and-mortar businesses often underestimate the power of case studies, yet they’re a game-changer in today’s market. - Published: 2025-04-25 - Modified: 2026-08-12 - URL: https://strategicpete.com/case_studies/why-case-studies-work/ - Case Studies Category: Internal Case Studies > Discover how Strategic Pete uses AI-fueled marketing to 5x content, personalize outreach, and transform operations for high-growth businesses. - Published: 2025-04-25 - Modified: 2026-08-12 - URL: https://strategicpete.com/case_studies/ai-fueled-marketing/ - Case Studies Category: Internal Case Studies > Podcast takeovers are a game changer. We've doubled our audience touchpoints and solidified our authority in the digital marketing space. How? - Published: 2025-04-25 - Modified: 2026-02-08 - URL: https://strategicpete.com/case_studies/strategic-petes-podcast-takeover/ - Case Studies Category: Internal Case Studies > 500K listeners, 99 PR quotes & 39 podcasts: Here’s the blueprint behind our explosive PR growth strategy—and how you can do the same! - Published: 2025-02-25 - Modified: 2026-02-08 - URL: https://strategicpete.com/case_studies/39-podcasts-99-pr-quotes/ - Case Studies Category: Featured, Internal Case Studies > Struggling with low-quality leads? Discover how SDRs can turn leaks into high-value opportunities and fuel accelerated growth for explosive B2B success. - Published: 2025-02-18 - Modified: 2026-02-08 - URL: https://strategicpete.com/case_studies/accelerated-growth-via-sdrs/ - Case Studies Category: Client Case Studies, Featured - Published: 2025-01-24 - Modified: 2026-08-10 - URL: https://strategicpete.com/case_studies/marketing-audit-how-we-do-it/ - Case Studies Category: Internal Case Studies - Published: 2024-11-18 - Modified: 2026-08-09 - URL: https://strategicpete.com/case_studies/100x-lead-generation-for-a-long-term-care-saas-company/ - Case Studies Category: Client Case Studies > Download our free Traction Scorecard Template, complete with a Sales Team Scorecard and Marketing Scorecard Template—plus scorecard ideas to boost your growth. - Published: 2024-11-01 - Modified: 2026-02-08 - URL: https://strategicpete.com/case_studies/traction-scorecard-explained/ - Case Studies Category: Featured, Internal Case Studies - Published: 2024-11-01 - Modified: 2026-02-08 - URL: https://strategicpete.com/case_studies/how-i-got-42-podcast-bookings-in-6-months-and-reached-500000-listeners/ - Case Studies Category: Featured, Internal Case Studies > Case study: how Strategic Pete's marketing strategy grew Koehn Painting's revenue 33% — the positioning, channels, and decisions behind the result. - Published: 2024-08-15 - Modified: 2026-08-12 - URL: https://strategicpete.com/case_studies/how-strategic-pete-improved-koehn-paintings-revenue-by-33/ - Case Studies Category: Client Case Studies, Featured > Case study: the marketing strategy that grew Koehn Painting's call volume by 400% — what Strategic Pete changed and how the phones started ringing. - Published: 2024-08-03 - Modified: 2026-08-12 - URL: https://strategicpete.com/case_studies/koehn-paintings-call-volume-by-400/ - Case Studies Category: Client Case Studies ## Case Study