At a glance
The challenge
Koehn Painting relied on word of mouth, and its marketing had no clear focus or reliable lead quality.
What we did
SEO, social and PPC campaigns, a website rebuild, integrated tools and regular reporting.
The result
Residential revenue up 33%, call volume up 400%, and extra salespeople hired to keep up.
"Our partnership with Strategic Pete has revolutionized our business operations and greatly enhanced our customer engagement. Their expertise in digital marketing, combined with their personalized approach, has significantly boosted our revenue and overall business performance. From increasing our revenue by a third to transforming our brand's image, Strategic Pete has been pivotal in our growth journey."
Introduction
Koehn Painting Company, a family-owned business with a legacy of quality and community commitment, had traditionally relied on word-of-mouth referrals and local reputation to attract customers. However, as the company expanded, so did the need for a more structured and strategic approach to marketing. Seeking to elevate their business, Koehn Painting partnered with Strategic Pete to refine their marketing efforts and achieve significant revenue growth.
Leroy Koehn, CEO of Koehn Painting Company, reflects on the start of their journey with Strategic Pete:
"My first encounter with Strategic Pete and Peter was very positive. He shadowed me during an estimate, and we discussed our core values and customer service. It was clear from the beginning that Peter understood the importance of personal relationships and follow-through."
In search of professional marketing expertise, Robin Montana, Finance Manager at Koehn Painting, discovered Strategic Pete through an EOS integrator roundtable. Impressed by the recommendation, the team decided to engage with Strategic Pete to tackle their marketing challenges.
"When we first reached out to Strategic Pete, we had a lot of different things going on without a clear focus or goals in mind."
Laura Waterson, General Manager of Koehn Painting, recalls their first meeting with Strategic Pete:
"What stood out during our first meeting was how well-organized they were. Peter covered all the key points I was looking for and gave me a clear plan for moving forward."
Initial Challenges
As Koehn Painting sought to expand and modernize its operations, several challenges emerged:
- Unstructured Marketing Efforts: Traditionally reliant on word-of-mouth and local recognition, Koehn Painting’s marketing efforts had become increasingly complex, making it difficult to organize.
- Need for a Clear Digital Marketing Focus: The company recognized the need for a more structured approach to marketing. They aimed to accurately identify their target market and generate high-quality leads that would convert into long-term customers.
- Improving Lead Quality: While Koehn Painting enjoyed a steady stream of leads, many were not well-targeted. They needed to attract customers who would most benefit from their services while maintaining the company’s values of personal relationships and customer-first service.
Recognizing the limitations of their in-house marketing knowledge, Koehn Painting sought professional expertise. This search led them to Strategic Pete, a digital marketing and consulting agency known for its strategic planning and execution.
Engagement with Strategic Pete
The partnership between Koehn Painting and Strategic Pete began with high expectations and positive initial impressions, setting the stage for a productive collaboration.
Leroy Koehn vividly recalls his first interaction with Strategic Pete’s CEO, Peter:
"My first introduction to Strategic Pete and Peter was very positive. He shadowed me during an estimate on a homeowner in Peabody, Kansas. We discussed our core values and the importance of customer service. This hands-on approach and emphasis on understanding Koehn Painting's business philosophy impressed Leroy and laid the foundation for a strong partnership."
Robin Montana discovered Strategic Pete through an EOS integrator roundtable:
"We started EOS about three years ago, and during one of the roundtables, another integrator highly recommended Strategic Pete. From the beginning, the process was streamlined, professional, and easy."
Strategic Pete’s first meeting with Koehn Painting was a turning point. Peter Murphy Lewis, Fractional CMO and Founder of Strategic Pete, came prepared with a thorough audit and a structured plan, identifying key areas such as SEO, Google My Business optimization, and website funnel improvements.
"He had everything laid out in a clear, easy-to-follow structure. It made sense and felt like a natural fit for our business."
One of the main objectives of engaging with Strategic Pete was to clarify and focus Koehn Painting’s marketing efforts.
"We had a lot of different things going on without a clear focus or goals. Strategic Pete helped us identify our target market, generate quality leads, and understand where our efforts would have the most impact."
Strategy and Implementation
Strategic Pete approached the engagement with a comprehensive strategy tailored to Koehn Painting’s specific needs, with a strong emphasis on driving revenue growth.
Digital Marketing and SEO Strategies
Strategic Pete enhanced Koehn Painting’s online visibility through search engine optimization (SEO). This included optimizing the website for relevant keywords, improving site structure, and ensuring engaging, informative content.
"SEO and content marketing have had a significant impact. It allowed us to focus on our strengths and address areas that needed improvement."
Social Media and PPC Campaigns
Strategic Pete implemented targeted social media and pay-per-click (PPC) campaigns, driving traffic to Koehn Painting’s website and increasing lead generation.
"The social media and Google Ads campaigns drove targeted traffic and conversions, significantly increasing our revenue."
Website Revamp and Content Marketing
A crucial part of the strategy was revamping Koehn Painting’s website to make it more user-friendly and aligned with the company’s brand. This included updating the site design, improving navigation, and adding features like blogs, photos, and testimonials.
Integration of Tools and Platforms
Strategic Pete integrated Koehn Painting’s existing tools with new platforms to streamline operations. They used Go High Level for project management, aligning it with the company’s systems to ensure a smooth workflow.
Regular Feedback and Communication
Strategic Pete maintained open and regular communication, using Slack and Zoom for quick updates and detailed discussions.
"The communication has been a key aspect of our success. They listen to our ideas and translate our vision into actionable steps."
Results and Impact
The collaboration between Koehn Painting Company and Strategic Pete resulted in significant growth, particularly in revenue, and improved operational efficiency.
1. Financial Performance
- Revenue Growth: The residential division saw a 33% increase in revenue, demonstrating the effectiveness of Strategic Pete’s tailored strategies.
"Our residential division’s revenue grew by a third, proving we’re reaching the right market and generating more quality leads."
- Return on Investment (ROI): Leroy Koehn highlighted the financial benefits of the partnership:
"Working with Strategic Pete has been a positive for our ROI. Our call volume tripled or even quadrupled, leading us to bring in extra salespeople. The investment has definitely paid off."
2. Lead Generation and Targeting
- Increased Call Volume: The strategic marketing efforts led to a 400% increase in call volume, necessitating the expansion of the sales team.
- Improved Lead Quality: The targeted approach resulted in higher-quality leads that were more likely to convert into long-term customers.
"We’ve seen the fruition of this investment. The leads are from the right target market, and they are converting into long-term customers."
3. Organizational Benefits
- Enhanced Internal Organization: Strategic Pete’s integration of tools and platforms streamlined Koehn Painting’s operations, making the business more efficient.
"Strategic Pete has allowed us to focus on our strengths and streamline what we need to work on."
- Effective Communication: The collaborative and respectful communication style ensured Koehn Painting was always informed and involved in the process.
"The communication is probably one of the things that set them apart. They take our ideas and turn them into concrete, manageable steps."
4. Marketing and Branding
- Website Revamp: The comprehensive redesign of Koehn Painting’s website played a crucial role in improving their online presence.
"The revamp of the website was essential. We continually hear from customers how impressed they are with our site."
- Effective Campaigns: Social media and PPC campaigns drove targeted traffic to the website, resulting in increased engagement and conversions.
- Case Studies and Testimonials: Strategic Pete helped Koehn Painting create case studies and collect customer feedback, building trust and credibility.
"The case studies have been a really neat addition. It’s impactful to see customers recommending us."
Conclusion
The partnership between Koehn Painting Company and Strategic Pete highlights the transformative power of strategic digital marketing in driving revenue growth. Through a comprehensive approach that included SEO, social media campaigns, website optimization, and effective communication, Strategic Pete successfully addressed Koehn Painting’s initial challenges and propelled the business toward substantial growth.
Transform your business as Koehn Painting Company did with Strategic Pete’s expert digital marketing strategies. Book a free audit today to discover how we can drive remarkable growth for your business!
