In today’s business landscape, with ever-evolving consumer behavior and swiftly changing market trends, one might wonder: what does a marketing consultant do? The role of a marketing consultant has grown to be extremely vital to businesses. These professionals meld academic prowess with practical expertise and act as beacons for businesses traversing the complex world of marketing. 

They cater to a diverse range of clients, from startups finding their footing to established brands aiming for a newer, younger audience, by offering tailored advice to address their unique challenges.

So, what does a marketing consultant do? A marketing consultant is a blend of strategist, researcher, analyst, and educator. They immerse themselves in market data, decode consumer inclinations, and seek to understand industry shifts. 

Their insights shape potent marketing strategies, ensuring businesses strike a chord with their intended audience. In our digitally-driven era, their skill set also encompasses online branding, SEO, and social media mastery, making them invaluable members of a company’s marketing team.

This article is designed to unravel the intricate role of a marketing consultant. We’ll explore the different types of marketing consultants, shed light on the marketing consulting model, and highlight the benefits of marketing consultant services. Additionally, we’ll provide an insight into what you can expect from a fractional CMO agency for your marketing consulting needs. 

Are you a business seeking expert guidance or an individual pondering a venture into the realm of marketing consultancy, this guide offers a comprehensive overview to assist you on your journey.

A Look at the 7 Types of Marketing Consultants

Marketing consultants wear many hats, and their expertise spans various niches, each catering to specific business needs. For a startup aiming to make a mark or an established brand looking to revamp its strategies, understanding the different types of marketing consultants can guide you to the right professional for your needs. Let’s look into the seven distinct types of marketing consultants as we seek to answer the question: what does a marketing consultant do?

Two business people looking into the question, what does a marketing consultant do?
A digital marketing consultant is an individual that specializes in navigating the vast landscape of online marketing channels.
  1. Tactical marketing consultants: These are professionals who primarily concentrate on the execution side of marketing. Their expertise spans a wide range of areas, including social media campaigns, email marketing, content creation, and beyond. If you already have a marketing strategy in place but find yourself struggling with its effective implementation, it might be the right time to consider hiring a tactical marketing consultant. They can provide the necessary support and guidance to ensure your marketing efforts yield the desired results.
  2. Strategic marketing consultant: This is an expert who specializes in defining and refining marketing strategies. Their core areas of expertise encompass market research, brand positioning, and identifying target markets. If you’re at a juncture where you’re considering crafting a comprehensive marketing plan from the ground up or perhaps reevaluating your current strategy, then it’s an opportune moment to bring a strategic marketing consultant on board. They can provide invaluable insights and direction to ensure your marketing endeavors are both purposeful and effective.
  3. Digital marketing consultant: This individual specializes in navigating the vast landscape of online marketing channels. They bring to the table expertise in various areas, such as website development, SEO, PPC campaigns, and devising effective social media strategies. If your goal is to bolster your online presence and tap into a wider digital audience, then hiring a digital marketing consultant could be a game-changer. They possess the knowledge and skills to elevate your brand’s digital footprint and connect with potential customers in the digital realm.
  4. Creative marketing consultant: This is the go-to professional for those seeking innovative marketing campaigns that truly resonate with their audience. Their expertise lies in crafting compelling taglines, establishing memorable brand identities, and conceiving unique advertising concepts that captivate audiences. If you’re yearning for your brand to break through the noise and truly stand out, it’s time to consider hiring a creative marketing consultant. Their fresh and imaginative approach can be the catalyst that propels your brand to new heights in the market.
  5. Product marketing consultant: This consultant zeroes in on marketing specific products or services, ensuring they reach their target audience effectively. They are adept at orchestrating product launches, designing impactful promotional campaigns, and deeply understanding customer needs to tailor strategies accordingly. If you’re on the brink of introducing a new product to the market or are keen on amplifying the sales of an existing offering, it might be the perfect time to engage a product marketing consultant. Their specialized insights can be instrumental in driving product success and achieving your sales objectives.
  6. Brand marketing consultants: These are marketing consultants dedicated to building and maintaining a robust brand identity that resonates with audiences. Their expertise encompasses managing marketing communications, executing effective social media campaigns, and overseeing the overall brand image to ensure consistency and impact. If you’re at a crossroads, contemplating establishing a formidable brand identity or considering a rebranding initiative for your business, a brand marketing consultant could be your ideal partner. Their strategic insights and hands-on approach can guide your brand towards recognition, trust, and long-term success.

By understanding the unique strengths and focuses of each type of consultant, businesses can make informed decisions, ensuring that their marketing efforts are both effective and aligned with their overarching goals.

Contact us here if you would like to find the best fractional CMO for your business.

A Look at the Marketing Consulting Model and the Benefits of Marketing Consultant Services

At its core, marketing consultant services are rendered by experts who have honed their skills in the vast field of marketing. Unlike traditional marketing teams and agencies that are primarily geared toward execution, marketing consultants shine in the areas of strategy, auditing, and analytics.

The marketing consulting model is intricately woven with a business’s overarching plan. It places a significant emphasis on market research insights, ensuring a thorough understanding of both the marketplace and consumer behavior. Things to keep in mind with the marketing consulting business model are:

A marketing team discussing the different types of marketing consultants that may be suitable for their organization.
One of the standout advantages of hiring a marketing consultant is the specialized knowledge they bring to the table.
  • Choosing the right model: The consulting model, whether in marketing or other fields, should be chosen based on the specific needs and goals of the business. There isn’t a universally “best” model; it’s essential to consider the business’s situation and objectives.
  • Hybrid approaches: Some businesses may benefit from a hybrid consulting model, combining elements from various models to create a tailored approach.
  • Impact and engagement: Reflect on the kind of impact you want the consultant to make. Direct consulting often has a more significant impact than generalized strategies.

Having understood this, we can now look at the multifaceted benefits of marketing consulting services, which include:

  • Specific knowledge: One of the standout advantages of hiring a marketing consultant is the specialized knowledge they bring to the table. Their expertise not only offers businesses a competitive edge but also acts as a safeguard against potential marketing pitfalls.
  • Third-party insight: Being external entities, consultants provide a fresh, unbiased perspective. They can offer new interpretations of existing marketing challenges, ensuring that strategies are not just effective but also innovative.
  • Flexibility: The dynamic nature of marketing consulting allows businesses to engage with consultants on varied terms. Whether it’s a project-based engagement, a retainer model, or something in between, this flexibility empowers businesses to explore bold new approaches and tap into cutting-edge technologies.
  • Customized solutions: Every business is unique, and so are its challenges. Consultants understand this and offer tailored solutions that cater to different scales, budgets, and market sizes.
  • Efficient budget control: With marketing spending often being a significant concern, consultants play a pivotal role in designing reliable metrics. These metrics ensure that performance across various marketing channels is tracked effectively, guaranteeing efficient budget utilization.
  • Driving transformation: In an era where digital transformation is more than just a buzzword, consulting plays a central role. Whether it’s through marketing automation planning, tech stack assessments, or even training, consultants are at the forefront of this transformative journey.
  • Problem-solving prowess: More often than not, businesses turn to consultants when faced with specific challenges. Whether it’s an underperforming marketing campaign, high acquisition costs, or intricate technical issues, consultants provide holistic solutions that align seamlessly with business objectives and the overarching brand image.

So what does a marketing consultant do? The answer is multifaceted, much like the diverse types of marketing consultants. By grasping its core model and its numerous advantages, businesses can tap into its potential,  ensuring that their marketing efforts are not just effective but also future-ready.

What Does a Marketing Consultant Do: What To Expect From Strategic Pete

At Strategic Pete, we understand the challenges of navigating the ever-evolving landscape. So, what does a marketing consultant do when you collaborate with us? The marketing consultancy that is Strategic Pete is dedicated to simplifying the journey for our clients. So, what can you expect when you partner with us?

A marketing team celebrating their online success thanks to choosing the best marketing consultant services for their needs.
At Strategic Pete, we believe in the power of collaboration, innovation, and continuous learning.
  • Our mission and vision: At the heart of our operations lies a simple yet profound mission: to unleash potential and make revenue growth achievable for every business. We are not just another marketing consultancy; we are your partners in growth. Our founder, Peter Murphy Lewis, embodies this ethos, ensuring that every strategy we craft is tailored to your unique needs.
  • Our proven process: Our approach is systematic and data-driven. We begin by identifying the core issues, resources, and processes that are pivotal to your business. With this foundation, we craft a strategy rooted in data and metrics, ensuring that every decision is informed and purposeful. Once the strategy is in place, we systemize the processes, implement them, and then continuously track and monitor progress. This iterative approach ensures that we are always in tune with the changing dynamics of the market.
  • Our services: Our suite of services is comprehensive, ensuring that every facet of your marketing needs is addressed. Whether it’s assisting CEOs in identifying target audiences, crafting revenue-generating strategies, streamlining commercial channels, or scaling teams, we’ve got you covered. We also place a strong emphasis on education, ensuring that our clients are well-versed with our methods, empowering them to make informed decisions.
  • What our clients say: The true testament to our expertise and commitment comes from the words of our esteemed clients. Leaders from diverse industries, like Jake Jorgovan from Content Allies and Isabel Maciel from Cortes Network, have lauded our innovative approach and the tangible results we’ve delivered. Our collaborations with renowned brands further underscore our credibility in the marketing domain.

At Strategic Pete, we believe in the power of collaboration, innovation, and continuous learning. Our commitment to these principles has positioned us as a trusted partner for businesses looking to scale new heights in the marketing realm. When you choose us, you’re not just opting for a service; you’re embarking on a transformative journey. Together, let’s redefine what’s possible.

For more on recent trends in digital marketing, read our blog and talk to us if you are considering hiring a fractional CMO.